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We're on a mission to improve the world of work, one shift at a time for 80% of the world’s workforce
The Role
The Lead Product Marketing Manager will shape go-to-market strategies, ensuring product success through strong collaboration and execution across teams.
Summary Generated by Built In
Deputy is a global SaaS remote-first workforce management company with hubs in Sydney, Melbourne, San Francisco and London, plus team members working remotely across the United States. Our platform serves over 1.5 million workers and 375,000 workplaces across 100+ countries. We are backed by top global investors and recently achieved Unicorn status.
At Deputy, we’re improving the world of work, one shift at a time, for 80% of the world’s workforce: hourly workers. These are the dedicated employees who keep our world running – from baristas to nurses, cleaners to delivery drivers, florists to factory workers. Despite their vital role in society, most workplace technology has focused on those workers who sit behind a desk, but at Deputy, we transform the frontline. When businesses use Deputy, their workplaces thrive – the business is more profitable, compliant, and productive, while the workers are more engaged and happier at work.
If you’re passionate about creating solutions that put people first and helping businesses and their teams thrive, join us at Deputy and make an impact where it matters most!
The Role
The Lead Product Marketing Manager is critical in shaping and executing go-to-market strategies for Deputy’s products. This role is responsible for a specific product or product area's positioning, messaging, and overall success. Working closely with Product, Sales, Customer Success, and Demand Generation teams, the Lead PMM ensures that our offerings resonate in the market and drive adoption and revenue growth.
While this role does not directly manage a team, it requires strong cross-functional collaboration and the ability to influence stakeholders. The ideal candidate is a proactive operator who thrives in a dynamic environment and is excited to roll up their sleeves to drive results.
Responsibilities
- Own the go-to-market strategy and execution for an assigned product or feature.
- Contribute to key company initiatives, including two major product lines.
- Partner with Product Management to define launch plans, readiness checklists, and success metrics
- Lead the development of product messaging, positioning, and integrated campaign narratives
- Build and execute launch and marketing plans, aligning channels, timing, and budget to support revenue targets.
- Craft audience-specific messaging and create assets such as presentations, customer stories, blogs, and videos.
- Collaborate with customer, partner, and demand marketing teams to integrate messaging into acquisition, adoption, and retention programs.
- Tailor messaging and content to different buyer personas and decision-makers
- Conduct and support competitive research to drive differentiated positioning.
- Partner with Product and Brand teams to ensure messaging reflects Deputy’s broader narrative.
- Serve as the primary link between Product Marketing and Product for your product area.
- Align with Product Operations, Sales, Customer Success, and Product on timelines, enablement, and launch feedback.
- Use customer, market, and product insights to influence roadmap priorities.
- Create and maintain sales enablement materials, including battlecards, pitch decks, and FAQs.
- Support Sales enablement and onboarding for new product features and value propositions
- Gather feedback from the field to continually refine messaging and tools.
- Monitor product adoption and usage metrics post-launch
- Leverage performance data and field insights to improve GTM execution.
- Continuously optimize messaging and campaigns based on results and testing.
Requirements & Qualifications
- 8+ years of experience in Product Marketing, with at least 2+ years in a senior IC capacity at a B2B SaaS company
- Proven success working in late-stage or growth-stage SaaS environments and comfortable with scaling processes, evolving GTM strategies, and cross-functional complexity.
- Deep understanding of enterprise and mid-market SaaS buyers, including personas across IT, Operations, Finance, and HR.
- Demonstrated ability to craft and execute GTM strategies for new product launches, feature rollouts, and pricing/packaging changes.
- Strong experience in positioning, messaging, and storytelling—able to distill complex product capabilities into clear, differentiated value propositions.
- Led or closely partnered on competitive intelligence, market research, and win/loss analysis to inform product and sales strategies.
- Experience enabling global sales teams with playbooks, collateral, pitch decks, objection handling, and ROI tools.
- Comfortable leading cross-functional pods with Product, Sales, RevOps, and Customer Success—a true strategic partner and operator.
- Hands-on experience with marketing stack tools such as Salesforce, HubSpot/Marketo, Gong, and Pendo/Heap a plus.
- Excellent written and verbal communication skills; able to influence senior stakeholders and drive alignment.
Employee Perks
- Ownership in the company via Share Options
- Company match 401k plan
- Comprehensive health benefits
- Commuter reimbursement program
- Flexible remote-first work policy
- Company wide development and coaching
Deputy believes in equal opportunity and that inclusiveness and diversity promotes innovation. Our global team members are from a variety of cultures. And we welcome different perspective and skills.
#LI-Remote
Top Skills
Gong
Heap
Hubspot
Marketo
Pendo
Salesforce
What the Team is Saying
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The Company
What We Do
Deputy is the world’s leading workforce management platform, revolutionizing hourly work for over 1.5 million workers and 375,000 workplaces across over 100 countries. For over 15 years, Deputy has helped businesses to effortlessly navigate and comply with complex labor laws while enhancing employee engagement with predictable, transparent and flexible scheduling, and delivering actionable insights to transform labor efficiency into a competitive advantage.
Deputy is more than just a solution – it’s a trusted partner in building workplaces that foster productivity, well-being, and growth. Discover how we are improving the world of work, one shift at a time at www.deputy.com
Why Work With Us
Creativity and teamwork drive our culture. We embrace diverse ideas and encourage collaboration. Our team enjoys remote flexibility while regularly connecting in person whenever possible. These gatherings foster collaboration, strengthen bonds, and reinforce our commitment to building Deputy together.
Gallery
Deputy Offices
Remote Workspace
Employees work remotely.
We are a Remote first company. Our workplace Hybrid policy allows for employee flexibility. Deputies are given the option to work from home or work from our WeWork offices.
Typical time on-site:
None
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