ClickUp is the world’s only all-in-one productivity platform that flexes to the way people want to work. It replaces all individual workplace productivity tools with a single, unified platform that includes project management, document collaboration, whiteboards, spreadsheets, and AI. Our dedication to enhancing productivity has earned us recognition on prestigious lists including the Forbes Cloud 100, Fast Company's Most Innovative Companies, Inc. Power Partners and #1 on two of G2's Best Software Products Lists for 2023 - #1 Project Management Product and #1 Collaboration and Productivity Product. With our headquarters based in San Diego and a rapidly expanding global presence, we are shaping the future of work. Join our team at ClickUp, one of the fastest-growing SaaS companies worldwide, and help millions of users be more productive - saving them at least one day every week. 🦄
Job Overview
We are looking for a singular Lead Product Marketing Manager to join our team. In this role, you will be focused on solving one of the most difficult riddles in PMM: How do you create the right positioning and messaging to effectively market an everything app? You will have direct access to senior leadership and work closely with cross-functional teams to help the entire organization tell the right story.
Key Responsibilities
- Positioning & Messaging: Identify key points of differentiation from alternative products, as well as supporting information (use cases, value props, etc)and create new (or update existing) messaging across a variety of surfaces (web pages, in-product, email, and more).
- Create use-case stories: End-to-end explanations to help users understand how all the elements of ClickUp come together to make their lives better.
- Set up Audience segmentation: For launches and releases, understand clusters of recipients and how to put them in the appropriate buckets for announcement communications.
- Cross-functional coordination: Work closely with Brand & Creative, Product Management & Design, Growth, Lifecycle, Integrated Campaign, Data & Analytics, Research, CX, and other teams.
Key Abilities
- Communication: People compliment you on your writing skills. You naturally write in a conversational, human voice—you don't sound like a corporation. Or an AI Chatbot. You make the complex feel simple. You know when (and how) to be concise. You know when to elaborate and how to persuade. You instinctively communicate with stories.
- Compassion: Your approach to marketing is user-centric. You understand that different people in different roles need different messaging and different delivery channels. Your teammates and cross-functional partner would be sad if they didn't get to work with you anymore.
- Competence: You understand Product-Led Growth (PLG). You care about how products work. You are notably high agency, take initiative, and have a bias for action. You can work autonomously. You like rapid experimentation and testing things out. You take pride in your attention to detail. You're always prepared to back your decisions with data and align your goals around metrics that ladder up to business impact.
- Perspective: You know that great writing, content, positioning, and messaging all come from taking a stance. You take a 'strong opinions, loosely held' approach. You have varied experience, so you can see things from different angles. You think through things deeply.
- Passion: You freakin' love being a marketer/PMM. You authentically enjoy the craft, and probably spend some of your free time developing skills and consuming content that makes you better at your job. You're a lifetime learner, always investing in yourself.
- Persistence: You are extremely flexible and resilient in new and ever-evolving situations. You like change. You have a growth mentality.
Preferred:
- Experience at a PLG SaaS company (or experience in B2B and B2C)
- Experience working closely with C-suite execs & senior leadership
- Experience as a freelancer, independent contractor, early-stage startup employee (or founder!)
- Experience in other marketing functions, besides PMM
- Experience as a content creator and audience builder
- Deep understanding of product fundamentals
This role will NOT be focused on the following:
- Sales enablement or a Sales-led Motion (You'll be working more closely with Product and other Marketing teams)
- Enterprise audiences (You'll be more focused on SMB and Mid-Market)
- Conducting market research (But you'll work with that team)
- Traditional B2B or "big tech" PMM playbooks (You'll need to think like a B2C marketer)
- Hands-off leadership (You'll need to be in the weeds and executing)
- Pricing and packaging (But you'll work with that team)
- "B2B voice" or jargon (Please, just don't)
#LI-remote
#LI - MC2
Salary and Benefits
At ClickUp, we believe in transparency and fairness in compensation. The range displayed reflects the minimum and maximum target salaries for the position across all US locations. Please note that the actual compensation for this position may vary and is dependent on factors such as geographic location, interview performance, years of experience, education level, and specific skills. We encourage candidates to discuss compensation expectations during the interview process to ensure alignment with their qualifications and our company’s compensation philosophy.
This position is eligible for the following benefits and perks:
- Equity
- 401k
- Health, Dental, and Vision insurance
- Spending accounts
- Life & Disability
- Paid parental leave
- Flexible paid time off
- Sabbatical program
- Enhanced employee assistance program
- Employee wellness stipend
- Professional development stipend
USA Salary Range (OTE)
$180,000—$226,000 USD
Unsure if you meet all the qualifications of this job description but are deeply excited about the role? We hire based on ambition, grit, and a passion for improving the way people work. If you think ClickUp is the company for you, we encourage you to apply!
ClickUp was founded on a culture of hard work, consistent growth, and a desire to break norms. We’re a values-driven company and hire based on ambition, merit, and a willingness to do what it takes to succeed. We don’t care where you’re from, what you look like, or who you’re in a relationship with—we hire the best people for the job, and create an environment that supports employees on their journey to do the most exciting work of their lives! ClickUp is an Equal Opportunity Employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
ClickUp collects and processes personal data in accordance with applicable data protection laws.
- If you are a European Job Applicant, see our privacy policy for further details.
- If you are a Philippine Job Applicant, see our privacy policy and our Philippine Data Privacy Notice for further details.
Please note we are unable to sponsor or take over sponsorship of an employment visa for roles outside of engineering and product at this time. Sponsorship for engineering and product roles is not guaranteed, but is instead based on the business needs for that specific role at that time. Please reach out to the recruiter with any questions.
What We Do
ClickUp is one app to replace them all. It's more than just task management - ClickUp offers docs, reminders, goals, calendars, and even an inbox. Fully customizable, ClickUp works for every type of team, so all teams can use the same app to plan, organize, and collaborate! ClickUp is trusted by millions of users and over 100,00 teams.
Why Work With Us
ClickUppers are highly passionate, energetic, and unique people that align in the mission of saving people time and making the world more productive. We're the newcomer, the underdog, but that's where we thrive. Let’s make the world more productive, together!
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