This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.
At AT&T, we are reimagining the technology that connects people, businesses, and communities. Join us to help shape differentiated, simplified customer experiences across one of the most recognized connectivity portfolios in the market.
The Lead Product Marketing role will support high-impact marketing strategy for AT&T’s total consumer portfolio, including Wireless, Fiber, and 5G Home Internet. This role helps drive portfolio growth through customer insight, local market intelligence, disciplined execution, and close partnership with regional leadership, strategy, and cross-functional teams across AT&T.
Strategic Leadership:
Develop integrated marketing strategy across Wireless, Fiber, and 5G Home Internet, aligning portfolio priorities with business objectives, brand positioning, customer needs, and local market dynamics.
Analyze consumer, competitive, and geographic insights to identify growth opportunities and inform investment priorities.
Collaborate with regional leadership, strategy teams, and cross-functional partners to translate enterprise priorities into locally relevant marketing plans.
Develop forward-looking recommendations by monitoring industry shifts, customer behavior, competitive moves, and regional performance trends.
Evaluate commercialization opportunities and recommend marketing support needed to accelerate adoption.
Build scenario plans that enable timely response to market, competitive, and business changes.
Go-to-Market Strategy:
Develop positioning, messaging, and go-to-market plans tailored to portfolio priorities, geographic opportunities, and local customer context.
Coordinate day-to-day execution across regional, strategy, product, sales, media, and marketing partners to differentiate AT&T’s integrated connectivity solutions.
Support innovative experiments across test markets to inform potential expansion to the national footprint.
Market Research & Insights:
Track customer needs, competitive dynamics, and local market conditions across wireless, broadband, and converged connectivity.
Translate data and market intelligence into strategies that address evolving expectations for mobility, speed, reliability, value, and seamless connectivity.
Work with regional and strategy teams to identify localized growth opportunities across Wireless, Fiber, fixed wireless, and converged adoption.
Budget & Resource Management:
Support allocation of marketing investment to high-impact portfolio, geographic, and local market opportunities.
Coordinate internal and external resources to improve speed, efficiency, and marketing effectiveness.
Performance Measurement & Optimization:
Track KPIs and measure impact across national, regional, and local market performance.
Use analytics to refine recommendations, optimize investment, and improve business outcomes.
Prepare concise performance insights and recommendations to inform leadership decisions.
Industry Trends & Innovation:
Identify and apply new marketing approaches, technologies, and best practices that improve differentiation, engagement, and campaign effectiveness across the portfolio.
Education:
· Bachelor’s degree in Marketing, Communications, Business, or a related field. MBA or advanced degree preferred.
Experience:
7+ years of product marketing experience in telecommunications, technology, or consumer services, with experience supporting integrated strategies across portfolio, geographic, and local market priorities.
Experience in go-to-market strategy, positioning, business case evaluation, and scenario planning across wireless, broadband, or integrated connectivity categories.
Strong storyteller who can translate complex technical and market dynamics into clear, customer-focused narratives.
Supports portfolio marketing strategies that advance enterprise priorities, reflect local market needs, and align regional leadership, strategy, and cross-functional teams across AT&T.
Manages functional workstreams from strategy through execution, often hands-on in design, coordination, and implementation.
Operates as an individual contributor, coordinating across teams without direct supervisory responsibility.
Influences outcomes through analysis, planning, stakeholder alignment, and disciplined execution.
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Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.
Skills Required
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 7+ years of product marketing experience in telecommunications, technology, or consumer services
- Experience supporting integrated strategies across portfolio, geographic, and local market priorities
- Experience in go-to-market strategy, positioning, business case evaluation, and scenario planning
- Experience in wireless, broadband, or integrated connectivity categories
- Strong storytelling ability to translate complex technical and market dynamics into clear customer-focused narratives
- MBA or advanced degree
AT&T Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AT&T and has not been reviewed or approved by AT&T.
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Healthcare Strength — Health coverage spans medical, dental, vision, and mental health services, plus a personal healthcare team, wellness apps, and supplemental options such as fertility care, cancer support, doula services, and wigs for chemotherapy. These comprehensive offerings are portrayed as supporting a wide range of employee needs.
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Leave & Time Off Breadth — Paid time off includes vacation, holidays, sick days, caregiver time, parental leave, and adoption assistance, with some roles reaching about 23 days of PTO after several years. Community volunteer days and flexible time off options add further support for work-life balance.
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Wellbeing & Lifestyle Benefits — Employees receive sizable service discounts like 50% off most wireless plans and broadband, along with savings on travel, event tickets, and insurance. Additional workplace perks such as hybrid work models and relocation assistance contribute to overall value.
AT&T Insights
What We Do
Bring us your biggest career aspirations. Share your boldest dreams. This is a moment to get energized. Through 5G and Fiber, AT&T provides connectivity that leads to smarter homes, safter communities, higher quality health care and more life-changing innovations. With AT&T, Connecting Changes Everything.
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