Lead Product Marketing - Local Performance Measurement

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.

At AT&T, we are reimagining the technology that connects people, businesses, and communities. Join us to help shape differentiated, simplified customer experiences across one of the most recognized connectivity portfolios in the market.

Lead high-impact performance tracking, campaign analytics, and results measurement for AT&T’s consumer portfolio, including Wireless, Fiber, and 5G Home Internet. This role helps translate campaign performance, customer behavior, market trends, and business outcomes into clear insights, recommendations, and reporting that enable faster decisions across marketing, regional, strategy, product, sales, and enterprise leadership teams.

Performance Strategy & Measurement Leadership:

• Develop and maintain performance measurement frameworks across Wireless, Fiber, and 5G Home Internet local campaigns, aligning KPIs to business objectives, campaign goals, customer segments, and local market priorities.
• Translate campaign data, sales results, funnel performance, customer behavior, and geographic trends into actionable insights that improve marketing effectiveness and business outcomes.
• Partner with regional leadership, strategy, product, sales, media, finance, and analytics teams to define success metrics, diagnose performance drivers, and inform investment decisions.
• Monitor performance trends across campaigns, channels, products, regions, and customer segments to identify opportunities, risks, and emerging patterns.
• Develop recommendations that improve campaign execution, optimize media and marketing investments, and accelerate growth across priority markets.
• Build performance views and scenario analyses that help teams respond quickly to market, competitive, and business changes.

Campaign Analytics & Optimization:

• Evaluate campaign performance across paid, owned, local, regional, and enterprise marketing efforts, connecting activity to customer response, sales outcomes, and portfolio growth.
• Analyze campaign effectiveness by audience, geography, channel, message, offer, and product to identify what is working, what is underperforming, and where to optimize.
• Support test-and-learn measurement plans that quantify impact, isolate performance drivers, and inform future campaign design.

Data Analysis & Insight Development:

• Work with large and complex data sets to uncover trends, correlations, performance gaps, and growth opportunities across wireless, broadband, and converged connectivity.
• Apply strong analytical skills and familiarity with tools such as Python, SQL, Excel, Power BI, Tableau, or similar platforms to structure analysis and generate repeatable reporting.
• Synthesize data, campaign analytics, market intelligence, and customer insights into clear narratives that explain performance and guide action.

Reporting & Cross-Functional Communication:

• Create concise, executive-ready reporting that communicates performance results, key drivers, risks, opportunities, and recommended actions across functions and management levels.
• Develop dashboards, scorecards, readouts, and recurring updates that improve visibility, accountability, and alignment across marketing, regional, strategy, product, sales, and enterprise leadership teams.

Performance Measurement & Optimization:

• Track KPIs and measure impact across national, regional, local, campaign, channel, and segment-level performance.
• Identify trends, anomalies, and performance drivers that inform optimization decisions and improve return on marketing investment.
• Partner with teams to convert insights into measurable actions, follow-up tracking, and continuous improvement routines.

Analytics Innovation & Automation:

• Identify and apply new analytics approaches, automation opportunities, reporting tools, and data visualization best practices that improve speed, consistency, and decision quality.

Education:

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Economics, Data Science, or a related field. MBA or advanced analytical degree preferred.

Experience:

• 7+ years of experience in marketing analytics, campaign measurement, performance reporting, business intelligence, or related analytical roles in telecommunications, technology, consumer services, or similarly data-rich environments.
• Demonstrated ability to analyze large data sets, identify trends, diagnose performance drivers, and translate findings into clear recommendations for business and marketing leaders.
• Strong working knowledge of analytics and reporting tools such as Python, SQL, Excel, Power BI, Tableau, or comparable platforms.
• Strong storyteller who can convert complex data, campaign performance, and market dynamics into concise, executive-ready insights for cross-functional and enterprise audiences.

• Owns performance tracking, results measurement, and insight development that help teams understand campaign impact and improve business outcomes.
• Manages recurring reporting, dashboards, scorecards, and analytical workstreams across campaign, portfolio, regional, and enterprise priorities.
• Operates as an individual contributor, coordinating across teams without direct supervisory responsibility.
• Influences outcomes through analytics, trend identification, performance storytelling, stakeholder alignment, and disciplined follow-through.

No

Our Lead Product Marketing earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage  

• 401(k) plan  

• Tuition reimbursement program  

• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  

• Paid Parental Leave  

• Paid Caregiver Leave  

• Additional sick leave beyond what state and local law require may be available but is unprotected  

• Adoption Reimbursement  

• Disability Benefits (short term and long term)  

• Life and Accidental Death Insurance  

• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  

• Employee Assistance Programs (EAP)  

• Extensive employee wellness programs  

• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,

• AT&T internet (and fiber where available) and AT&T phone

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.  Apply today!

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

Time Type:

Location:

Salary Range:

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.