Lead Product Manager, Programmatic Advertising

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

We are seeking a Lead Product Manager to drive the future of our ad tech platform. This is a critical role for an individual with 5–8 years of product management experience and deep expertise in adtech and programmatic advertising. You will lead a team and define the product strategy and roadmap, ensuring we build innovative solutions that meet the evolving needs of our customers and the market.

What You’ll Do:

Product Strategy & Innovation

• Define and own the product vision and roadmap for our core ad tech products, aligning it with business goals and market opportunities.
• Act as the subject matter expert on all things programmatic advertising. Stay on top of industry trends, competitor movements, and emerging technologies to inform our product decisions.

Execution Leadership

• From ideation and research to feature definition, development, and post-launch analysis, you will manage the entire product lifecycle.
• Lead and mentor a team of product managers, fostering their growth and helping them excel in their roles.
• Use data and qualitative feedback to measure product performance and identify opportunities for optimization and improvement.

Collaboration & Communication

• Work cross-functionally with engineering, design, marketing, and sales to bring products from concept to launch.
• Act as the champion for your products, communicating their value and vision to internal and external stakeholders.

• 5–8 years in product management, with a significant focus on adtech, programmatic advertising, DSPs, SSPs, and/or ad exchanges.
• A strong understanding of the ad tech ecosystem, including ad serving, audience data, identity solutions, and measurement.
• A proven track record of successfully launching and scaling complex products in a fast-paced environment.
• Exceptional communication and leadership skills, with the ability to influence and inspire diverse teams.
• A strategic thinker who can balance long-term vision with short-term execution.
• A natural problem-solver with a knack for turning complex problems into clear, actionable plans.
• Experience with advanced analytics and machine learning applications in ad tech.
• Prior experience managing a small team of product managers.
• Familiarity with privacy regulations (e.g., GDPR, CCPA) and their impact on advertising.

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