Lead Product Manager, Marketing Platform

Posted Yesterday
Hiring Remotely in United States
Remote
170K-210K Annually
Senior level
Marketing Tech • Software
The Role
Lead strategy and execution for a unified CRM by integrating messaging automation, AI chatbots, and sales pipeline tools. Direct a product squad from discovery through launch, improve client acquisition and retention, collaborate with go-to-market teams on packaging and pricing, and integrate the CRM across the broader platform ecosystem. The role requires strong growth marketing expertise, hands-on product leadership, and experience scaling products from zero to one.
Summary Generated by Built In

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology.

The Team 

The fitness and wellness industry is built on consistency and transformation, but it’s challenged by high churn due to seasonality and the ebb and flow of human motivation. 

We are building the "Motivation Engine" for this industry. Our goal is to help businesses seamlessly attract new clients, convert them through high-value trials, and turn them into lifelong advocates. We are looking for a Lead Product Manager to lead the charge in evolving our current point solutions - messaging automation, AI chatbots, and sales pipeline tools - into a single, unified, world-class CRM.  

The Role and Responsibilities 

This is a position designed for a PM who loves the craft of product management. You will be responsible for both the high-level strategy of our growth ecosystem and the hands-on execution of our next-generation CRM. 

  • Product Execution (Player): Directly lead a dedicated squad to envision, build, and launch a unified CRM. You’ll take three separate solutions and weave them into a seamless experience that drives client retention. 
  • GTM Collaboration: Partner closely with Go-To-Market teams to package, price, and position the CRM solution for maximum market impact. 
  • Cross-Functional Integration: Work with other product and platform teams to ensure the CRM is deeply integrated into the broader Playlist ecosystem, creating a frictionless experience for both business owners and their clients. 

Who You Are 

  • An Experienced Builder: 7+ years of experience as a hands-on PM, with a proven track record of shipping impactful products from 0 to 1 and scaling them.  
  • A Growth Expert: Deep understanding of client growth lifecycles and marketing systems. You understand the "leaky bucket" problem and have diverse examples of how you have creatively improved the funnel (or built tools/platforms to enable) within successful Consumer or B2B companies. 
  • A Clear Thinker and Collaborator: You can analyze complex situations, generate nuanced strategic plans, and think end-to-end—from customer opportunity to product design and architecture to distribution and revenue. You have excellent written and verbal communication, and operate collaboratively. 
  • AI-Forward (Plus): Hands-on experience integrating Generative AI into products to solve real-world user problems. 

Pay Transparency

It is Playlist's intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Playlist's compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.

The base salary range for this position in the United States is $170,000 to 210,000. The total compensation package for this position may also include performance bonus, benefits and/or other applicable incentive compensation plans.

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).

Note: This description outlines key responsibilities but isn’t intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.

Skills Required

  • 7+ years of experience as a hands-on product manager
  • Proven track record of shipping impactful products from 0 to 1 and scaling them
  • Deep understanding of client growth lifecycles and marketing systems
  • Experience improving growth funnels or building growth tools and platforms within successful Consumer or B2B companies
  • Ability to analyze complex situations and develop nuanced strategic plans
  • Ability to think end-to-end across customer opportunities, product design, architecture, distribution, and revenue
  • Excellent written and verbal communication skills
  • Collaborative working style
  • Hands-on experience integrating Generative AI into products

MINDBODY Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about MINDBODY and has not been reviewed or approved by MINDBODY.

  • Healthcare Strength — Core medical, dental, and vision coverage is employer-paid in the U.S., with added mental‑health resources and HSA support.
  • Leave & Time Off Breadth — Unlimited PTO with manager approval, company wellness days, and paid sick leave provide multiple time‑off avenues.
  • Parental & Family Support — Fully paid parental leave of significant duration is highlighted, alongside additional family‑leave options.

MINDBODY Insights

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The Company
HQ: San Luis Obispo, CA
1,648 Employees

What We Do

Mindbody believes all people, everywhere deserve to realize their most well self. Everything we do—every product, every support call, every line of code—is focused on bringing those moments of connection and renewal to life. We connect Mindbody wellness professionals around the world, with millions of people seeking transformative experiences. The meaning of ‘wellness’ has evolved significantly over the last century. Wellness is now a holistic concept, encompassing all aspects of a person’s wellbeing. In championing inclusion, diversity and access throughout everything we do, we’re able to produce innovative and intuitive solutions for wellness seekers and providers, regardless of where they are on their wellness journey. Mindbody is based in San Luis Obispo, CA, with satellite offices in India, Australia, and the United Kingdom. Team members also work remotely across the globe. For more information, visit our company site at company.mindbodyonline.com or our career site at company.mindbodyonline.com/careers. Mission: We help people lead healthier, happier lives by connecting the world to wellness.

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