Lead Product Manager - Home Lending Digital Customer Experience

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6 Locations
Hybrid
119K-206K Annually
Fintech • Financial Services
Wells Fargo: Tech-powered. Innovation-led. We're transforming financial services.
The Role
About this role:
Wells Fargo is seeking a Lead Product Manager to shape the future of our Home Lending digital experiences across mobile and web. In this role, you will champion an outcome-driven product strategy that simplifies the home lending journey and delivers meaningful value to millions of customers.
As a Lead Product Manager, you will own the vision, roadmap, and results for key digital experiences - leveraging deep customer understanding, competitive insights, design thinking, and data to uncover the highest-impact opportunities. You will lead continuous discovery and iterative validation for opportunities and solutions to ensure they are viable for the business, feasible for engineering, desirable for customers, and compliant within a complex regulatory environment.
You will operate as a strategic leader who navigates ambiguity, influences executive decision-making, and aligns diverse partners across Legal, Risk, Compliance, Operations, and the enterprise digital ecosystem. Success requires a strong command of digital analytics, the ability to frame compelling business cases, and a passion for delivering measurable outcomes - not just features - for our customers and the business.
In this role, you will:
  • Own outcomes end-to-end: identify and shape opportunities and capabilities across a multi-quarter roadmap; sequencing work to maximize customer and business value.
  • Lead discovery with HCD: map journeys, blueprint services, and run assumption tests to validate desirability, viability, feasibility, and usability before build.
  • Turn insights into decisions: instrument experiences, define success metrics, and use data and digital analytics (e.g., Adobe CJA, Glassbox) to measure impact and guide the roadmap.
  • Influence at the executive level: craft clear business cases, tell data-driven stories, and drive alignment on strategic investments.
  • Lead across a matrix environment: partner tightly with Design, Engineering, enterprise Digital, and Legal, Risk, Compliance to ship solutions that are compliant, scalable, and customer-centric.
  • Prioritize and deliver: maintain a crisp Jira backlog, balance long-term strategy with near-term value, and apply economic prioritization to focus teams on what matters most.
  • Work smarter with GenAI: accelerate research, documentation, and synthesis to increase speed and quality of decision-making.
  • Lead projects, teams, or serve as a mentor to less experienced staff
Required Qualifications:
  • 5+ years of Product Management, product development, strategic planning, process management, change delivery experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications:
  • Outcome Ownership: Proven track record of taking full accountability for product outcomes, exercising autonomy to discover, validate, and prioritize the most impactful initiatives.
  • Strategic Business Cases: Demonstrated ability to develop and justify robust business cases for strategic investments, clearly articulating ROI and alignment with enterprise goals.
  • Product Discovery & HCD: Mastery of Human-Centered Design (HCD) and discovery techniques-specifically customer journey maps, service blueprints, and assumption testing-to independently navigate ambiguity and validate solutions.
  • Digital Channel Expertise: Extensive experience managing complex web and mobile product experiences, with a deep understanding of platform-specific user behaviors and technical requirements.
  • Matrixed Leadership: Expertise in leading through influence within a complex environment, effectively partnering with lines of business, enterprise digital teams, Legal, Risk, and Compliance.
  • Data-Driven Storytelling: Proficiency in using data to tell a compelling story that drives executive decision-making; experience with digital analytics (e.g., Adobe CJA, Glassbox, or equivalents) is preferred.
  • GenAI Utilization: Experience leveraging Generative AI (GenAI) tools to expedite the product development lifecycle, from accelerating market research and documentation to optimizing workflow efficiency.
  • Agile Execution: Advanced proficiency in Jira for roadmapping and backlog management, with a sharp focus on balancing long-term strategic vision with near-term delivery.
Job Expectations:
  • This position requires compliance with all mortgages regulatory requirements and Wells Fargo's compliance policies related to these requirements. Successful candidates must also meet ongoing regulatory requirements including additional screening and required reporting of certain incidents.
  • This position is not eligible for Visa sponsorship.
  • This position offers a hybrid work schedule. Telework or remote work setting is not available.
  • Preferred location(s) listed below. Other locations within the Wells Fargo footprint may be considered. Relocation assistance is not available for this position.
Posting Locations:
  • Charlotte, NC -550 S Tyron St
  • Charlotte, NC -1525 W WT Haris Blvd
  • Des Moines, IA-800 S Jordan Creek Pkwy
  • Tempe, AZ-1150 W. Washington St
  • Minneapolis, MN- 600 Wells Fargo
  • Irving, TX 401 Los Colinas Blvd
  • San Antonio, TX-4102 Wiseman Blvd
Posted Pay Range:
  • Minneapolis, MN: $131,000to $206,000 annual
  • Other Locations: $119,000 to $187,000 annual
#LI-EL1
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.
$119,000.00 - $206,000.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement
Posting End Date:
8 Feb 2026
* Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic. © 2026 Wells Fargo Bank, N.A. All rights reserved. Member FDIC.

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