What You'll Accomplish
- Own the product strategy, roadmap, and executive alignment for data monetization initiatives, with a focus on activating first-party data across ad platforms
- Lead integrations with key advertising platforms like Meta — including deep familiarity with EMQ (Event Match Quality) scores and optimization levers
- Collaborate with data science and engineering to build scalable infrastructure for identity resolution, enrichment, and audience activation
- Partner with legal and compliance to ensure privacy-safe, consent-driven data usage
- Engage directly with strategic customers to solicit feedback and validate product concepts
- Define and run hypothesis driven A/B tests to evaluate product impact, in collaboration with go-to-market and analytics teams
- Track performance metrics, ensure product adoption, and drive continuous iteration based on data insights
Your Expertise
- 6+ years of product management experience, ideally in ad tech, martech, or B2B SaaS
- Experience building and scaling integrations with Meta, TikTok, or similar social platforms
- Proven record of driving product launches from alpha through GA with clear success criteria and learning objectives at each stage
- Understanding of EMQ scores, identity matching, and the mechanics of social ad targeting strongly preferred
- Deep analytical skills and familiarity with experimentation frameworks (A/B testing, holdouts, etc)
- Comfortable working across cross-functional teams including data science, legal, and customer success
- Excellent written and verbal communication skills
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What We Do
Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer’s purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, Dickey’s Barbeque Pit, and Wyndham Resort, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love.
To learn more about Attentive or to request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.
Why Work With Us
At Attentive, you'll connect with inspiring, high-caliber people, and be encouraged to take risks, get creative, and think bigger. We're solving big problems for our customers, through our innovative AI solutions, giving employees the opportunity to thrive along the journey. The sky's the limit when it comes to what's possible.
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