Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot.
Who we are
Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy.
Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot.
About the role
We are looking for a Lead Product Manager to own and evolve Data Capture, the surface where every Typeform creator builds and every respondent answers.
Typeform's respondent experience is widely recognised as one of the best in the market. Behind that experience sits Data Capture: the form builder, the blocks library that powers every question and interaction, and the formats through which respondents engage. As Typeform expands into new use cases and AI powered experiences, this surface must evolve toward a composable foundation that supports conversational, page based, embedded, video, voice, and AI moderated interactions from a unified architecture.
In this role, you will lead the strategic direction of Data Capture across three teams. You will manage two Senior Product Managers, carry IC ownership on one of the teams, and drive the architectural evolution of the surface into the composable primitives.
About the team
Data Capture owns the creator and respondent experience end to end. It is made up of three teams:
• Create & Design — the form builder, design system, brand kits, and multi language.
• Blocks — the library of question types and the renderer that powers them across every experience.
• Agentic forms — AI-native surfaces: voice agents, video interviews, and AI-moderated flows where the form thinks, asks follow-ups, and adapts in real time.
The group works closely with platform engineering, product design, Typeform AI, Integrations, and the teams driving end to end customer journeys. Its mission is to keep Typeform's surface market leading on craft while expanding into the components and formats our customers need.
Things you will do
• Define and drive the strategy for Data Capture in line with the Group's vision and priorities, with a clear thesis and quarterly sequencing for 2026 and 2027
• Lead the replatforming of the surface into composable primitives consumable across multiple surfaces in the organisation
• Define and ship the AI-native evolution of Data Capture: Smart Blocks, AI-moderated interviews, voice and video respondent flows, and the primitives that make them composable
• Partner with Typeform AI to land agentic respondent experiences in production at the scale of 500 million responses a year, without fragmenting the core platform
• Hold the quality bar across the group on specs, discovery, instrumentation, and craft
• Partner closely with engineering on architectural decisions that shape the future of the platform
• Work cross functionally with engineering, design, research, and product leadership to align on priorities and technical direction
• Leverage AI tools to accelerate discovery, analysis, documentation, and decision making.
• Use data and customer insight to identify opportunities and measure product impact.
• Show strong ownership and high agency: proactively identify risks, unblock teams, and push things forward
• Work cross functionally with engineering, design, research, marketing, customer success, and sales to align on priorities and technical direction
• Monitor competitors, market trends, and shifts in customer expectations to identify opportunities and guide strategy
What you already bring to the table
• A strategic thinker with strong product instincts and high ownership
• AI-native operator: builds with LLMs, agents, and tool-use frameworks daily and treats AI fluency as a core multiplier, not a buzzword. Has a point of view on what AI-first respondent experiences should feel like
• Real depth in agentic systems, LLM orchestration, tool use, or action execution frameworks, with a view on how they ship in production at scale
• Architectural conviction: Familiarity with platform architecture, sufficient to partner on renderer refactoring and modular and composable architecture decisions
• Technical depth: comfort engaging with engineers on architecture, system design, and the underlying primitives (APIs, webhooks, rendered components, data contracts, event flows) that connect blocks to downstream consumers, not only the abstraction layer
• Comfort with technical trade off discussions around performance, scalability, reliability, observability, and architectural direction
• Experience managing Product Managers while owning IC work on one team
• Experience defining mid and long term product strategy across multiple teams in fast moving environments
• Strong product sense and the ability to identify what creates a great creator and respondent experience
• Customer first mindset with strong discovery and validation skills; pairs early customer signal with data to test ideas fast
• A data driven approach to decision making and prioritisation; able to set the measurement model for a surface without leaning on a data analyst for every question
• Strong storytelling and strategic framing: able to bring alignment and influence group and leadership level decisions through clarity and narrative
• High agency: doesn't wait to be told, thrives in moving things forward proactively
• Passionate about mentoring others and contributing to a strong product culture
• Always learning, always improving, and invested in building great things with others
Nice to have
• Familiarity with AI enhanced product experiences such as AI moderated workflows, smart logic, or agentic flows
• Experience leading platform or infrastructure level product initiatives
• Experience driving architectural or platform refactoring initiatives, especially transitions from product facing to platform composable structures
• Experience with developer facing surfaces such as webhooks, APIs, SDKs, and event systems
This is where you will make an impact
You will own the surface that every Typeform creator builds on and every respondent answers through.
By evolving Data Capture into a composable foundation, you will unlock faster innovation across the platform and shape how hundreds of millions of people interact with forms every year.
*Typeform drives hundreds of millions of interactions each year, enabling conversational, human-centered experiences across the globe. We move as one team, empowering our collective efforts by valuing each individual’s unique perspective. This fosters strong bonds grounded in respect, transparency, and trust. We champion our diverse customer base by anticipating their needs and addressing their challenges with priority. Committed to excellence, we hold high expectations for ourselves and each other, continuously striving to deliver exceptional results.
We are proud to be an equal-opportunity employer. We celebrate diversity and stand firmly against discrimination and harassment of any kind—whether based on race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Everyone is welcome here.
Skills Required
- Experience managing Product Managers
- Strong product instincts and ownership
- Familiarity with platform architecture
- Data-driven decision making
What We Do
Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit www.typeform.com.
Why Work With Us
Typeform stands out for its beautiful, user-friendly solutions that foster human connection. Working at Typeform means contributing to a vibrant culture that values collaboration, innovation, creativity, and customer centricity. It offers a dynamic, diverse, and inclusive environment, encouraging personal growth and development.
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