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The Role
Lead onboarding and early lifecycle strategy for Small Business Credit Card customers. Define 90-day journeys, drive activation and adoption, partner cross-functionally to execute multi-channel marketing, measure program performance, and present insights to senior leadership to improve engagement and business outcomes.
Summary Generated by Built In
Why Wells Fargo:
Are you looking for more? Find it here. At Wells Fargo, we're more than a financial services leader - we're a global trailblazer committed to driving innovation, empowering communities, and helping our customers succeed. We believe that a meaningful career is much more than just a job - it's about finding all of the elements to help you thrive, in one place. Living the Well Life means you're supported in life, not just work. It means having robust benefits, competitive compensation, and programs designed to help you find work-life balance and well-being. You'll be rewarded for investing in your community, celebrated for being your authentic self, and empowered to grow. And we're recognized for it - Wells Fargo once again ranked in the top five on the 2026 LinkedIn Top Companies list of best workplaces "to grow your career" in the U.S. Join us!
Learn more about the career areas and lines of business at wellsfargojobs.com .
About this role:
The Lead Product Manager that will sit within the Small Business Credit Card team, owning the onboarding and early lifecycle engagement strategy for new customers across the portfolio.
The ideal candidate is a creative, customer-centric marketer with strong financial services and or marketing experience who can blend strategy, customer psychology, campaign optimization, and cross-functional leadership. We are seeking an experienced and innovative marketing leader to help shape the onboarding and early customer lifecycle experience for our Small Business Credit Card portfolio.
This role sits at the intersection of customer experience, marketing strategy, creative development, and business growth. You will own the vision, strategy, and execution of customer onboarding programs that help new cardholders understand the value of their product, adopt key features, and build lasting engagement from day one.
As a member of a high-performing marketing team, you will lead initiatives that influence customer behavior across multiple touchpoints, including email, card fulfillment experiences, digital channels, mobile experiences, alerts, direct communications, and emerging engagement platforms.
This is an opportunity for a strategic marketer who understands how effective storytelling, personalization, and customer insights drive meaningful business outcomes. You will partner with creative teams, agencies, analytics professionals, technology teams, and business leaders to design programs that increase activation, digital adoption, engagement, and long-term customer loyalty.
In this role, you will:
Lead Customer Onboarding & Early Lifecycle Strategy
2200 Concord Pike, Wilmington, DE 19803
1525 W W T Harris Blvd Charlotte, NC 28262
Posting End Date:
25 Jul 2026
*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
#BI-Hybrid
Are you looking for more? Find it here. At Wells Fargo, we're more than a financial services leader - we're a global trailblazer committed to driving innovation, empowering communities, and helping our customers succeed. We believe that a meaningful career is much more than just a job - it's about finding all of the elements to help you thrive, in one place. Living the Well Life means you're supported in life, not just work. It means having robust benefits, competitive compensation, and programs designed to help you find work-life balance and well-being. You'll be rewarded for investing in your community, celebrated for being your authentic self, and empowered to grow. And we're recognized for it - Wells Fargo once again ranked in the top five on the 2026 LinkedIn Top Companies list of best workplaces "to grow your career" in the U.S. Join us!
Learn more about the career areas and lines of business at wellsfargojobs.com .
About this role:
The Lead Product Manager that will sit within the Small Business Credit Card team, owning the onboarding and early lifecycle engagement strategy for new customers across the portfolio.
The ideal candidate is a creative, customer-centric marketer with strong financial services and or marketing experience who can blend strategy, customer psychology, campaign optimization, and cross-functional leadership. We are seeking an experienced and innovative marketing leader to help shape the onboarding and early customer lifecycle experience for our Small Business Credit Card portfolio.
This role sits at the intersection of customer experience, marketing strategy, creative development, and business growth. You will own the vision, strategy, and execution of customer onboarding programs that help new cardholders understand the value of their product, adopt key features, and build lasting engagement from day one.
As a member of a high-performing marketing team, you will lead initiatives that influence customer behavior across multiple touchpoints, including email, card fulfillment experiences, digital channels, mobile experiences, alerts, direct communications, and emerging engagement platforms.
This is an opportunity for a strategic marketer who understands how effective storytelling, personalization, and customer insights drive meaningful business outcomes. You will partner with creative teams, agencies, analytics professionals, technology teams, and business leaders to design programs that increase activation, digital adoption, engagement, and long-term customer loyalty.
In this role, you will:
Lead Customer Onboarding & Early Lifecycle Strategy
- Define and execute the onboarding and early lifecycle engagement strategy for Small Business Credit Card customers.
- Create customer journeys that educate, activate, and deepen engagement during the critical first 90 days of the customer relationship.
- Identify opportunities to improve customer activation, digital wallet enrollment, feature adoption, spending behaviors, and overall customer satisfaction.
- Develop a forward-looking roadmap that aligns customer needs, business goals, emerging capabilities, and industry trends.
- Continuously evaluate program performance and implement enhancements that improve customer outcomes and business results
- Serve as the marketing lead for onboarding initiatives from concept through delivery.
- Provide strategic and creative direction to internal stakeholders and agency partners.
- Collaborate with product, analytics, digital, technology, servicing, operations, compliance, legal, and brand teams to deliver effective customer experiences.
- Drive alignment across multiple stakeholders while balancing competing priorities and business objectives.
- Ensure efficient execution through clear communication, project leadership, and strong operational discipline.
- Present recommendations, business cases, and performance insights to senior leadership.
- Champion customer-centric thinking throughout the organization.
- Foster innovation by bringing new ideas, best practices, and emerging marketing strategies into the onboarding experience.
- Influence across a highly matrixed environment.
- 5+ years of Product Management, product development, strategic planning, process management, change delivery experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
- Experience developing customer onboarding, lifecycle, engagement, retention, or loyalty marketing programs
- Curious, innovative thinker with a track record of developing new marketing strategies that improve customer engagement and business outcomes
- Strong analytical skills with the ability to turn customer data, research, and performance insights into actionable recommendations
- Background in designing multi-channel marketing journeys across email, digital, alerts, direct mail, or physical fulfillment
- Proven ability to manage marketing agencies, creative development, campaign execution, and cross-functional delivery
- Clear, structured communicator with confident leadership presence and executive-ready storytelling skills
- Demonstrated ability to influence, partner, and drive alignment in a matrixed environment
- Financial services, credit card, retail banking, or lifecycle marketing experience
- Proven success leading cross-functional initiatives in complex, matrixed organizations.
- Experience managing large-scale marketing campaigns from strategy through execution.
- Strong communication and presentation skills with the ability to influence senior stakeholders.
- Demonstrated ability to use customer insights and business performance data to make strategic recommendations.
- Hybrid work schedule
- Some travel may be required (up to 10%).
- This position is not eligible for Visa sponsorship.
- Not eligible for relocation assistance
2200 Concord Pike, Wilmington, DE 19803
1525 W W T Harris Blvd Charlotte, NC 28262
Posting End Date:
25 Jul 2026
*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
#BI-Hybrid
Skills Required
- 5+ years of product management, product development, strategic planning, process management, or change delivery experience (or equivalent).
- Experience developing customer onboarding, lifecycle, engagement, retention, or loyalty marketing programs.
- Strong analytical skills with ability to turn customer data, research, and performance insights into actionable recommendations.
- Background designing multi-channel marketing journeys across email, digital, alerts, direct mail, or physical fulfillment.
- Proven ability to manage marketing agencies, creative development, campaign execution, and cross-functional delivery.
- Clear, structured communicator with executive-ready storytelling and presentation skills.
- Demonstrated ability to influence, partner, and drive alignment in a complex, matrixed environment.
- Financial services, credit card, retail banking, or lifecycle marketing experience.
- Proven success leading cross-functional initiatives and managing large-scale marketing campaigns from strategy through execution.
Wells Fargo Compensation & Benefits Highlights
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Healthcare Strength — Health coverage begins on day 1 with medical, dental, and vision, and includes mental health, prescription drugs, and preventive care often covered at 100% in-network. Well-being resources such as 24-hour clinical support and an Employee Assistance Program add to the breadth.
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Parental & Family Support — Paid parental leave provides up to 16 weeks for a primary caregiver (4 weeks for non-primary) alongside fertility benefits and up to a $35,000 lifetime reimbursement for adoption, surrogacy, and donor expenses. Backup child and adult care further supports family needs.
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Retirement Support — Retirement benefits feature a 401(k) with company matching contributions up to 6% of eligible pay. An employee stock purchase plan adds another avenue for long-term savings.
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The Company
What We Do
Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $2.2 trillion in assets. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 33 on Fortune’s 2025 rankings of America’s largest corporations. Our technology professionals drive innovation, information security, and big data analytics while maintaining a network that handles more than 12 billion customer interactions a year. Join us! Are you looking for more? Find it here. At Wells Fargo, we're more than a financial services leader – we’re a global trailblazer committed to driving innovation, empowering communities, and helping our customers succeed. We believe that a meaningful career is much more than just a job – it’s about finding all of the elements to help you thrive, in one place. Living the Well Life means you’re supported in life, not just work. It means having robust benefits, competitive compensation, and programs designed to help you find work-life balance and well-being. You’ll be rewarded for investing in your community, celebrated for being your authentic self, and empowered to grow. And we’re recognized for it — Wells Fargo continues to rank on the LinkedIn Top Companies lists of best workplaces “to grow your career.” All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic. © 2026 Wells Fargo Bank, N.A. All rights reserved. Member FDIC.
Why Work With Us
We're known for our “Well Life” approach to supporting employees’ career aspirations, work-life balance, and mental and physical health. Wells Fargo continues to rank on the LinkedIn Top Companies lists of best workplaces “to grow your career.”
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Wells Fargo Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
3 days a week
