Better is the first AI-native mortgage and home equity finance company, revolutionizing one of the largest financial markets in the world. We make home finance radically more transparent; using AI and proprietary technology to eliminate friction from the mortgage process through our industry-leading AI platform, Tinman®, and the first voice-based AI mortgage assistant, Betsy™. Our mission is simple: make homeownership cheaper, faster and more accessible by transforming how people buy and finance homes.
The facts that speak for themselves:
We’ve funded over $110 billion in loans (more than any other fintech in the US!)
Raised over $1.2 billion in equity capital to modernize the $15 trillion mortgage industry
Better’s propriety AI platform makes us an award-winning lender:
Fintech Breakthrough Award 2025: Best Lending Innovation
Yahoo! Finance (Jan 2025): Best Mortgage Lender for First-Time Homebuyers – Best for quick approval
Yahoo! Finance (2025): Best Online Mortgage Lender
Money Magazine (2025): Best for fast closing
Forbes (2023): Best Online Mortgage Lender
We’re building the future of home finance - and we’re looking for smart, driven, ambitious innovators who are ready to tackle the most impactful work of their careers.
The Opportunity
We’re looking for a highly creative, AI-native Lead Product Designer to define and elevate the future of the Better customer experience.
This is a senior individual contributor role with significant influence. You’ll operate as a design leader—owning complex product areas end-to-end, shaping experience strategy, and raising the bar for craft—while remaining deeply hands-on.
This role is ideal for someone who is:
Obsessed with design quality and craft
Excited by AI-native product experiences
Comfortable operating in ambiguity and building from first principles
Energized by fast-paced, startup-like environments
You’ll act as a bridge between product, design, and engineering—guiding direction while staying close to the work.
What You’ll Own
AI-Native Product Experiences
Design and evolve AI-driven user journeys, including conversational, assistive, and predictive experiences
Reimagine traditional flows (e.g., mortgage, refi, savings) into intelligent, goal-based experiences
Explore new paradigms for AI-assisted decision-making and user guidance
End-to-End Experience Design
Own complex, multi-step product journeys from concept through execution
Simplify high-friction workflows into intuitive, user-centered experiences
Design across web and mobile, ensuring consistency across all touchpoints
Creative Craft & Design Quality
Set a high bar for visual design, interaction design, and UX clarity
Deliver polished, high-fidelity designs with strong attention to detail
Push the team toward more creative, differentiated product experiences
Systems Thinking & Scale
Design scalable patterns across complex workflows and product surfaces
Contribute to and evolve the design system
Ensure consistency without sacrificing flexibility or creativity
Cross-Functional Influence
Partner closely with Product, Engineering, and leadership to shape direction
Act as a design voice in strategic decisions
Balance user needs, business goals, and technical constraints
Mentorship & Design Leadership
Mentor other designers through critique and collaboration
Help elevate overall design culture and standards
Act as a hands-on leader without direct people management responsibility
AI-Native Design Practice
Actively use tools such as ChatGPT, Claude, Figma AI, and emerging technologies in your daily workflow
Leverage AI for:
Rapid ideation and prototyping
User flow exploration
Content generation and testing
Continuously experiment with new tools to increase speed and creative output
What You Bring
6–10+ years of product design experience in consumer-facing digital products
Strong portfolio demonstrating high-quality UX and visual design craft
Experience designing complex, multi-step workflows (not just simple apps)
Background in startup or high-growth environments preferred
Proven ability to operate as a senior IC with leadership influence
Strong systems thinking and ability to work across end-to-end journeys
High proficiency in Figma and modern prototyping tools
Demonstrated use of AI tools in your design workflow
Ability to work onsite in NYC
Who You Are
Design-obsessed with a strong point of view on craft and quality
Curious and experimental, especially with AI and emerging technologies
Not overly tied to traditional or corporate design approaches
Comfortable working in ambiguity and building from first principles
Collaborative, low-ego, and highly motivated
Why This Role
Opportunity to redefine how people experience home finance through AI
Work on complex, meaningful problems with real user impact
High ownership and influence as a senior IC
Shape the future of AI-driven product experiences at scale
Skills Required
- 6-8+ years of product design experience in complex digital products
- Proven experience leading large, cross-functional initiatives from discovery through launch
- Experience designing regulated, transactional, or multi-step workflows
- Strong systems thinking and journey-level design perspective
- Demonstrated ability to connect UX decisions to business impact
- High proficiency in Figma and prototyping tools
- Experience working in agile product teams
What We Do
Founded in 2016, Better is a digital-first homeownership company whose services include mortgage, real estate, title, and homeowners insurance. We leverage creative technology and innovation to make the homebuying journey more approachable and understandable. Our company is made up of driven, passionate people who bring their unique backgrounds and perspectives to everything we do. We are committed to fostering diversity, multiculturalism, and inclusion. We see the value in each person's perspective and recognize their talents, regardless of what the market says. We believe it's important to nurture a company culture that encourages curiosity and passion—from employee resource groups and learning opportunities to team outings and community outreach.
Why Work With Us
The Better mission is rooted in values that drive us. We do what’s in the best interest of the consumer We have growth mindsets, not fixed ones We believe that success lies in execution, not credentials We act like owners, not just employees We work to find answers on our own, not wait for them to be given to us We optimize for mission, not ego
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