Lead Product Designer - Dallas

Better is the first AI-native mortgage and home equity finance company, revolutionizing one of the largest financial markets in the world. We make home finance radically more transparent; using AI and proprietary technology to eliminate friction from the mortgage process through our industry-leading AI platform, Tinman®, and the first voice-based AI mortgage assistant, Betsy™. Our mission is simple: make homeownership cheaper, faster and more accessible by transforming how people buy and finance homes.

The facts that speak for themselves:

• We’ve funded over $110 billion in loans (more than any other fintech in the US!)

• Raised over $1.2 billion in equity capital to modernize the $15 trillion mortgage industry

• Better’s propriety AI platform makes us an award-winning lender:

  • Fintech Breakthrough Award 2025: Best Lending Innovation

  • Yahoo! Finance (Jan 2025): Best Mortgage Lender for First-Time Homebuyers – Best for quick approval

  • Yahoo! Finance (2025): Best Online Mortgage Lender

  • Money Magazine (2025): Best for fast closing

  • Forbes (2023): Best Online Mortgage Lender

We’re building the future of home finance - and we’re looking for smart, driven, ambitious innovators who are ready to tackle the most impactful work of their careers.

This is a senior individual contributor role with domain-level ownership and cross-functional leadership responsibilities.

You will define experience strategy across complex borrower journeys, influence product direction, and raise the quality bar for UX craft across teams. You operate at both the system level and pixel level — setting vision while delivering exceptional execution.

This role requires strong business acumen, systems thinking, and the ability to lead through influence in a fast-moving, highly regulated environment.

A Better Opportunity

Domain Ownership & Experience Strategy

• Own the end-to-end borrower experience across complex, multi-step workflows

• Define experience north stars and long-term UX strategy for your product area

• Proactively identify systemic friction across journeys and drive modernization efforts

• Structure ambiguous problem spaces into clear frameworks (customer journey maps, service blueprints, ecosystem maps, milestone modeling)

• Partner with Product and Engineering to shape roadmap direction based on user insights and business opportunity

• Resolve cross-team experience tradeoffs and ensure cohesive, borrower-first solutions

AI-Native Design Practice

• Operate as an AI-native designer, leveraging tools such as ChatGPT, Claude, Figma AI, and other emerging technologies to accelerate research, synthesis, ideation, and production workflows

• Use AI to rapidly prototype flows, explore interaction patterns, and stress-test edge cases

• Integrate AI-assisted workflows into design processes to increase velocity without sacrificing craft

• Identify opportunities to embed AI meaningfully into borrower-facing experiences

Discovery, Research & Business Impact

• Define clear problem statements tied to measurable business outcomes

• Frame hypotheses and validate through qualitative and quantitative research

• Connect user needs to core metrics such as conversion, pull-through, cycle time, and engagement

• Design and conduct usability testing (moderated and unmoderated)

• Translate research findings into actionable product decisions

• Own experience-level KPIs and proactively propose improvements

High-Quality Execution & Systems Thinking

• Design scalable, multi-step workflows within regulated and compliance-heavy environments

• Create intuitive, data-dense dashboards and operational interfaces

• Design AI-assisted experiences that balance automation with user trust and transparency

• Deliver high-fidelity prototypes and polished UI

• Ensure clean, detailed engineering handoffs

• Lead design QA and iteration cycles to maintain execution quality

• Think beyond screens to end-to-end service design implications

Design System & Craft Leadership

• Drive UX consistency across product surfaces (web and mobile)

• Contribute to and evolve the Unified Design System

• Define reusable interaction patterns and scalable components

• Raise the craft bar through thoughtful critique and feedback

• Establish best practices for workflow clarity, accessibility, and usability

Cross-Functional Leadership & Influence

• Act as the design lead within your product domain

• Drive alignment during sprint planning and roadmap discussions

• Present strategic design decisions to senior stakeholders

• Influence product prioritization using research and data

• Mentor and support other designers through critique and collaboration

• Advocate for user-centered thinking across Product, Engineering, and Operations

Qualifications

• 6-8+ years of product design experience in complex digital products

• Proven experience leading large, cross-functional initiatives from discovery through launch

• Experience designing regulated, transactional, or multi-step workflows

• Strong systems thinking and journey-level design perspective

• Demonstrated ability to connect UX decisions to business impact

• High proficiency in Figma and prototyping tools

• Experience working in agile product teams

Company Benefits

We’re proud to support our employees and their families with a benefits package designed to care for their health, well-being, and everyday life. All full-time and benefit-eligible part-time employees can enjoy the following benefits:

- Day One Coverage – Your benefits begin on your first day, so you’re supported from the start

- Nationwide Medical, Dental & Vision Coverage – Comprehensive plans that travel with you, wherever you are

- Mental Health Support When You Need It – Immediate access to virtual therapy with licensed providers for you and your eligible dependents (ages 6+), with your first few visits covered at no cost!

- Health Savings Account (HSA) – Includes an employer contribution to help you plan for healthcare expenses

- Employer-Funded Dependent Care FSA – Support for childcare and/or dependent care costs

- Disability & Life Insurance – Provided at no additional cost to give you added peace of mind

- Flexible PTO – Time off when you need it, so you can recharge and focus on what matters most

- Extra Perks & Discounts – Including pet insurance, savings programs, and more to support life beyond work

The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, and may vary from the range provided.

Disclaimer

Better Home & Finance Holding Company is an equal opportunity employer committed to fostering an inclusive and diverse environment for our employees. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status, or any other reason protected by law.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. Better will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.