Lead Playable Ads Developer, AI & Automation

Posted 7 Days Ago
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Barcelona, Cataluña, ESP
In-Office
Senior level
Gaming • Mobile • Software
The Role
Lead and mentor a team of playable ads developers, establish engineering practices and scalable frameworks, champion AI-assisted development and automation, prototype and productionise tooling for playable workflows, remain hands-on building playables, and collaborate with stakeholders to ensure consistent delivery across studios.
Summary Generated by Built In
Who are we?

Tripledot Studios is one of the largest independent mobile games companies in the world.

We are a multi-award-winning organisation, with a global 2,500+ strong team across 12 studios.

Our expanded portfolio includes some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users.

Tripledot’s guiding principle is that when people love what they do, what they do will be loved by others.

We’re building a company we’re proud of. One filled with driven, incredibly smart and detail-orientated people, who LOVE making games.

Our ambition is to be the most successful games company in the world, and we’re just getting started.

Role overview 

As Lead Playable Ads Developer, you will provide technical leadership for a growing group of playable developers, establishing stronger engineering practices, improving delivery workflows, and building a more consistent development framework across studio-aligned teams. A central part of the role is championing AI-accelerated development: using generative AI and automation to speed up builds, scale creative variants, and cut repetitive work across the team. You'll stay hands-on, contributing directly to playable creation and using your own output as a proving ground for the workflows you roll out.

Key Responsibilities

  • Lead and support a team of playable developers, providing day-to-day technical guidance, coaching and line management
  • Champion and roll out AI-assisted development across the team, using coding assistants and agentic tools (e.g. Claude Code, Cursor, Copilot) to accelerate how quickly playables are built and iterated
  • Identify, prototype and productionise automation for repetitive playable work: creative variant generation, asset swapping, MRAID and ad-network export, QA, and video capture
  • Evaluate generative AI asset tools (image, video, 3D, audio) for playable creative and bring the promising ones into the team's workflow
  • Define and implement a scalable development framework for the playable ads function, including sensible standards and guardrails for AI-assisted work (code quality, review, IP and security)
  • Establish and promote strong software engineering practices, including maintainable architecture, clean code standards and reliable delivery
  • Improve codebase and repository management to support better collaboration across the team
  • Train and enable developers to adopt new frameworks, workflows, tools and best practices, including AI-driven ones
  • Remain hands-on by developing playable ads directly as part of the role
  • Partner with stakeholders to support successful delivery of playable work across multiple studio contexts

Required Skills, Knowledge and Expertise

  • Strong experience building playable ads with a high level of technical confidence
  • Hands-on experience building playables in an HTML5 game or playable engine such as Cocos Creator, PixiJS, Phaser or similar
  • Hands-on experience using generative AI in a development context, whether AI coding assistants, automation or agentic workflows, or AI asset generation, plus genuine enthusiasm for pushing what's possible
  • Ability to evaluate fast-moving AI tooling critically and separate real productivity gains from hype
  • Previous experience in a leadership or people management capacity, or clear readiness to step into a lead role
  • Deep understanding of software engineering fundamentals and how to apply them in a fast-moving production environment
  • Experience setting up or improving development pipelines, frameworks and team workflows
  • Knowledge of codebase structure, version control and repository management best practices
  • Strong communication skills and the ability to explain technical approaches clearly to developers and stakeholders
  • A collaborative mindset with the ability to work across studio-aligned teams while maintaining shared standards
Working at Tripledot
  • 25 days paid holiday in addition to bank holidays to relax and refresh throughout the year
  • Hybrid Working
  • 20 days remote working: Work from anywhere in the world, or use the time to cover mandatory office days to WFH, 20 days of the year.
  • Regular company events and rewards: Join in regular events and rewards that celebrate cultural events, our achievements and our  team spirit.
  • Private Medical Cover: Have peace of mind with private medical cover, ensuring your health is in good hands.
  • Life & Critical Illness Cover: Protect your future with our life and critical illness cover.
  • Family Forming Support: Receive vital support on your family forming/ fertility journey with our support program [subject to policy]
  • Employee Assistance Program: Access confidential support anytime through our Employee Assistance Program.
  • Sport Compensation: Stay fit and active with our sport compensation benefit.
  • Meal and Transport Vouchers: Save on meals and transport with our convenient vouchers.
  • English & Spanish Classes: Enhance your English and Spanish skills with our provided language classes.
  • Continuous Professional Development: Propel your career with continuous opportunities for professional development.

Skills Required

  • Strong experience building playable ads
  • Hands-on experience building playables in HTML5 or engines such as Cocos Creator, PixiJS, Phaser
  • Hands-on experience using generative AI in a development context (coding assistants, automation, agentic workflows, or AI asset generation)
  • Ability to evaluate fast-moving AI tooling critically
  • Previous experience in a leadership or people management capacity, or readiness to step into a lead role
  • Deep understanding of software engineering fundamentals applied in production
  • Experience setting up or improving development pipelines, frameworks and team workflows
  • Knowledge of codebase structure, version control and repository management best practices
  • Strong communication skills and ability to explain technical approaches to developers and stakeholders
  • Collaborative mindset with ability to work across studio-aligned teams while maintaining shared standards
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The Company
HQ: London
405 Employees
Year Founded: 2017

What We Do

Recently named "The fastest growing company in Europe" by the Financial Times, Tripledot is one of the largest mobile gaming companies in the world, entertaining over hundreds of millions of people around the world. Forged by seasoned industry veterans from King, Facebook and Product Madness, our goal is to create the highest quality games for everyone to enjoy. With the belief that amazing games are created by amazing teams, Tripledot brings the best-of-the-best together. Currently our team consists of 500 people in offices in London, Warsaw, Barcelona and Jakarta.

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