CenterWell is redefining senior-focused care—and we’re looking for a strategic marketing leader to help drive brand planning and integration across our growing organization. As Lead, Planning & Integration, you’ll play a pivotal role in aligning brand strategy with enterprise priorities, ensuring cohesive execution across channels, teams, and initiatives.
This role is ideal for a collaborative, detail-oriented leader who is passionate about building brands, driving growth, and shaping meaningful brand experiences.
Key Role Functions
Strategic Support, Planning & Alignment
Lead annual and quarterly brand planning processes, ensuring alignment with enterprise goals and market needs
Partner with cross-functional teams to integrate brand strategy into marketing campaigns and member engagement initiatives
Support evolution of brand architecture, positioning, messaging frameworks, and brand health KPIs
Campaign, Project & Process Management
Oversee high-impact brand-building campaigns, including creative development, sponsorships, partnerships, and community engagement
Lead marketing plan development in support of integrated health initiatives
Develop and manage planning frameworks, timelines, and tools to support efficient execution and cross-team collaboration
Identify opportunities to streamline workflows and improve marketing operations across the brand team
Stakeholder Engagement
Serve as a key liaison between brand marketing, line of business marketing and enterprise partners, ensuring transparency, alignment, and timely communication
Support leadership in preparing strategic presentations, planning documents, and performance updates
Impact
This role ensures CenterWell’s brand strategy is consistently and effectively executed across the organization—driving clarity, cohesion, and impact in how we show up for the people we serve.
Use your skills to make an impact
Required Qualifications
Bachelor’s degree in Marketing, Business, Communications, Business Administration, or related field
8+ years of experience in marketing strategy, planning, or operations
Strong project management skills, with experience managing timelines, frameworks, and cross-team collaboration
Track record of successfully developing and executing integrated marketing campaigns
Analytical mindset with experience in brand health tracking, consumer insights, and data-informed decision-making
Proven ability to influence stakeholders and drive alignment across diverse teams
Preferred Qualifications
MBA or Master’s degree in marketing, advertising, communications or a related field
Experience in healthcare or senior services
Familiarity with brand strategy frameworks and marketing planning tools
Ability to synthesize insights and data into actionable marketing strategies that support enterprise goals
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Required Qualifications
Bachelor’s degree or higher in Marketing, Advertising, or a related communications field
3+ years of experience in marketing, brand, experiential, or related fields
Proven ability to plan and execute brand activations, campaigns, and events that drive engagement and brand loyalty
Strong understanding of modern marketing tactics including digital, content, and experiential strategies
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing performance metrics
Ability to thrive in an agile environment and manage and prioritize diverse projects
Demonstrated ability to work virtually, be self-directed and motivated, and meet deadlines
Strong interpersonal, oral, and written communication skills
Excellent project management and organizational skills with attention to detail
Strong interpersonal and communication skills, with the ability to collaborate across internal teams and external partners
Ability to collaborate with internal teams and external agencies to support campaign delivery and optimization
Preferred Qualifications
Experience managing sponsorships, partnerships, and brand activations in healthcare, insurance, or other regulated industries
Exposure to campaign briefing, reporting, and optimization processes
Experience working in cross-functional teams and fast-paced environments
Background in creative development, strategic planning, or experiential storytelling
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from [email protected] with instructions on how to add the information into your official application on Humana’s secure website.
Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 11-07-2025About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
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What We Do
At Humana, our cultural foundation is aligned to helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. Recognizing healthcare needs continue to evolve for each person, for each family and for each community, Humana continuously creates innovative solutions and resources that help people live their healthiest lives on their terms –when and where they need it. Our employees are at the heart of making this happen and that’s why we are dedicated to building an organization of dynamic talent whose experience and passion center on putting the customer first.
