Lead, Media Performance

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

Reporting to the Media & Performance Manager, the Media Performance Lead will work in close collaboration with our internal marketing teams, media and creative agencies. The  individual in this role will be responsible for managing the end-to-end paid media campaigns. This includes working alongside our advertising agency to develop performance media plans, and reporting on campaigns. 

The Media Performance Lead will act as the go-to escalation point for internal client questions and concerns on campaigns and strive to find new tactics and platforms while collaborating with other internal teams.

What You Will Do

• Develop 360 media strategies to inform media agency briefing

• Responsible for the monitoring, and reporting of campaigns on an ongoing basis

• Ensure the agency optimizes campaigns based on goals and review analytics to ensure goals are being achieved

• Work directly with Marketing and Analytics team to report on insights and measurement of KPIs

• Establish channel and tactical strategies along the path-to-purchase

• Establish benchmarks and projections for tactics

• Work directly with internal clients to present findings and strategy

• Work with creative teams to develop fresh concepts and ideas that drive results

• Monitor campaign budgets and results, making budget and channel allocation recommendations as necessary

• Proof dashboards, ensuring they are accurate prior to status meetings

• Maintain knowledge of industry best practices and developments in technology

• Draft POVs on new tools and tactics, as required

• Draft search and social copy, as required

Requirements

• 8+ years of experience managing media campaigns

• University degree in advertising, marketing, business, or related field

• Strong analytical skills to interpret complex data

• Excellent aptitude for collaboration and relationship building

• Strong understanding of the Canadian media landscape (offline and online)

• Strong understanding of the English and French Canadian cultures

• Experience with managing campaigns for the U.S. Market (an asset)

• Excellent written and verbal communication with experience presenting to clients

• Highly organized with the ability to function in a fast-paced business environment

• Up to date on the latest digital trends and able to apply educated recommendations based on this knowledge

• Interest in researching new channels and methods of paid amplification

• Positive attitude with a solution driven approach

• Strong attention to detail

• Proficiency in English, both oral and written.

• Proficiency in French (an asset).

Employee benefits:

• Flexibility: We believe that what you do matters. At work and at home.

• Fun: Our work matters, to us and to others; it’s noticed and appreciated. It makes each day brighter.

• Rewarding compensation: Let’s be honest, everyone likes to earn a good salary. We offer attractive wages, along with an excellent corporate culture.

• Benefits: We have what you need.

• Career advancement: Join us, and we’ll provide you with the tools you need to achieve your career goals!

• Technology: Are you a technology buff? Excellent, we are too. Here, you will manage, influence, play, create, fix, and shape the industry

#LI-Hybrid

At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.

By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.

If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at [email protected]