Humana is advancing its enterprise personalization strategy to deliver timely, relevant, and empathetic experiences across the member journey. As the Lead Product Manager for Enterprise NBA Decisioning, you will own the strategy, design, and governance of our Next Best Action capability—enabling real-time decisioning across channels, lines of business, and customer touchpoints.
This role is focused on NBA as a horizontal enterprise capability. Success in this role means transforming NBA into a mature, enterprise-wide capability that delivers measurable impact across Humana’s member experience. You’ll lead adoption across teams and channels, define how decisioning logic is structured to enable personalized, real-time decisioning that improves engagement, conversion, and health outcomes. Your work will enable scalable integration with enterprise platforms and data sources and provide executive stakeholders with clear visibility into NBA’s performance and strategic value.
Role Responsibilities
Platform Product Management & Scaling
Align NBA initiatives with broader enterprise goals, ensuring strategic fit across business units and customer experience priorities
Scale NBA capabilities from pilot to enterprise-wide adoption, using structured governance and change management practices
Translate business strategies into actionable epics and features, including prioritization models, rules management, and variation testing
Gather and prioritize NBA use cases from different lines of business and key stakeholders, focusing on impact, feasibility, and strategic alignment
Technology & Channel Enablement
Integrate NBA logic across enterprise platforms and communication orchestration systems, including but not limited to Adobe Experience Platform (AEP), Salesforce Marketing Cloud (SFMC), IVR and telephony systems (inbound/outbound calls), and internal orchestration tools
Enable integration with third-party platforms and personalization engines to support NBA arbitration and delivery across external channels and partner ecosystems
Coordinate with other capability owners, including Consent & Preferences, Journey Orchestration, and Inclusive Communications, to ensure cohesive capability development and deployment
AI-Driven Personalization & Data Enablement
Collaborate to identify and prioritize data requirements across domains (e.g., customer, event, and 3P data) to ensure appropriate velocity and quality to enable scale of Next Best Action arbitration
Partner with analytics and data science teams to identify opportunities for scale of targeting/propensity models and to collaboratively develop a roadmap for model development
Define and monitor success metrics for NBA performance, including lift, conversion, and member outcomes
Cross-Functional Collaboration & Executive Communication
Develop and articulate the realized value that NBA brings our enterprise to executive leadership and stakeholders using tailored metrics, stories, and visualizations
Provide executive stakeholders with clear visibility into NBA’s performance and strategic value
Champion NBA adoption across teams and channels, fostering a culture of personalization and experimentation
Use your skills to make an impact
Required Qualifications
7+ years of experience in product management, marketing technology, or decisioning platforms
Excellent communication and executive presence, with the ability to translate technical concepts into business impact
Proven ability to align product strategy with enterprise goals and scale capabilities across teams
Experience with personalization engines, journey orchestration, and AI/ML-driven decisioning
Strong collaboration skills with data science, engineering, compliance, and business stakeholders
Familiarity with Adobe Experience Platform (AEP), IVR systems, and healthcare data sources (e.g., EHRs, care management platforms)
Knowledge of real-time decisioning, data integration, and marketing automation
Preferred Qualifications
Background in healthcare, insurance, or other regulated industries
Experience with experimentation, A/B testing, or journey performance analytics
Experience with consent and preference management frameworks
Familiarity with scaled agile methodologies
Certification in Product Management or Marketing Technology
Interest in emerging technologies such as GenAI, intelligent automation, and adaptive content systems
Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 10-26-2025About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
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What We Do
At Humana, our cultural foundation is aligned to helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. Recognizing healthcare needs continue to evolve for each person, for each family and for each community, Humana continuously creates innovative solutions and resources that help people live their healthiest lives on their terms –when and where they need it. Our employees are at the heart of making this happen and that’s why we are dedicated to building an organization of dynamic talent whose experience and passion center on putting the customer first.
