Lead, Marketing

Posted 2 Days Ago
Be an Early Applicant
2 Locations
Remote
Senior level
Financial Services
The Role
Lead marketing planning and execution across offline and online channels. Develop digital campaigns (SEO, paid ads, social, email), branding and promotional strategies, support sales channels, set KPIs, analyze performance, and drive customer acquisition and retention through cross-team collaboration.
Summary Generated by Built In

Company :

Sime Darby Industrial Sdn Bhd

To collaborate with TM business units i.e CI RI, P&E Prime and and Aftermarket in the following areas :

  • Offline Marketing: Planning and executing B2B/B2C campaigns, events, and in-store branding.

  • Online Marketing: Developing and managing digital campaigns, content creation, and performance analysis.

  • Branding & Strategy: Assisting in annual marketing planning and maintaining brand consistency. Develop promotional strategies including cost-benefit analysis.

  • Channel Support: Providing marketing support to sales teams and managing promotional materials

  • Create comprehensive digital marketing strategies using SEO, paid ads, social media and email.

  • Cross - Team Collaboration - Work with creative, content and sales teams to ensure consistent branding and effective marketing efforts.

  • Establish clear measurable KPIs for marketing campaigns and create performance reports to mgmt and stakeholders.

  • Analyzing data for insights and optimistaion.

  • Develop customer acquisition and retention strategies to improve ROI.

  • Review Market insights & identify target demographics and develop effective campaigns.

Skills Required

  • Plan and execute B2B and B2C offline marketing campaigns, events, and in-store branding
  • Develop and manage digital campaigns including SEO, paid ads, social media, and email marketing
  • Create and manage marketing content and creative in collaboration with teams
  • Assist in annual marketing planning and maintain brand consistency
  • Develop promotional strategies and perform cost-benefit analysis
  • Provide marketing support to sales teams and manage promotional materials
  • Establish measurable KPIs and produce performance reports for management and stakeholders
  • Analyze marketing data for insights and optimization
  • Develop customer acquisition and retention strategies to improve ROI
  • Review market insights, identify target demographics, and develop effective campaigns
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
60 Employees
Year Founded: 1910

What We Do

Sime is a partner of choice for the world's most admired brands in the industrial equipment and automotive sectors. We deliver sustainable value to our stakeholders through operational excellence, high performance standards and good corporate governance. Founded in 1910, Sime today has a workforce of more than 30,000 employees and a presence in 18 countries and territories across the Asia Pacific region

Similar Jobs

BJAK Logo BJAK

Lead, CRM & Retention Marketing

Artificial Intelligence • Fintech • Software • Financial Services
Remote
Malaysia
253 Employees
Remote
Paya Lebar, Jempol, Negeri Sembilan, MYS

Micron Technology Logo Micron Technology

Manufacturing Engineer

Artificial Intelligence • Hardware • Information Technology • Machine Learning
Remote
Batu Kawan, Selatan, Pulau Pinang, MYS
45000 Employees

Zscaler Logo Zscaler

Account Executive

Cloud • Information Technology • Security • Software • Cybersecurity
Easy Apply
Remote or Hybrid
Malaysia
8697 Employees

Similar Companies Hiring

Granted Thumbnail
Mobile • Insurance • Healthtech • Financial Services • Artificial Intelligence
New York, New York
23 Employees
Hanover Park Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
42 Employees
Onshore Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
60 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account