Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fueled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India.
Job DescriptionWork Mandate: Employees will work from Bangalore office.
About the Role:
We're looking for a Lead - marketing to drive regional and category marketing for Dineout — owning end-to-end GTM planning and execution across festival campaigns, key restaurant partnerships (QSRs, preferred brands), and product-led marketing moments. This role sits at the intersection of brand, performance, and partnerships, and requires someone who can plan sharp campaigns, execute flawlessly with cross-functional teams, and constantly look for smarter (including AI-powered) ways of working.
What You'll Do:
GTM Planning & Execution (City/Festival Campaigns and New Launches)
- Own end-to-end GTM planning for city and festival campaigns and new market/region
- launches
- Activate Influencers / one of the key JBTD
- Execute marketing initiatives on time, working closely with cross-functional teams
- (brand, content, performance)
- Run post-launch analysis and optimize based on learnings
Brand Partnerships
- Build brand pitch decks
- Plan & Execute core marketing levers — influencers, offline activation, seeding, and more
- Coordinate with off-app POCs across channels to ensure consistent rollout
- Build a post-campaign analysis framework and share reports/learnings with stakeholders
Product Marketing & Product-Led Events
- Build and execute comprehensive GTM plans for product marketing moments
- Drive execution across influencers, offline, and seeding channels in collaboration with cross-functional teams
- Conduct post-launch analysis and optimize future campaigns.
What We're Looking For:
- 2–3 years of experience in marketing, brand, or partnerships roles (agency or in-house; category/e-commerce/food-tech/consumer internet experience preferred)
- Strong GTM planning and campaign execution skills, with the ability to manage multiple charters/priorities at once
- Experience with (or strong aptitude for) influencer marketing, offline activation, and seeding as growth levers
- Comfort building brand pitch decks and partnering with large external brands/partners
- Proactively use AI tools to improve day-to-day efficiency — content ideation, campaign planning, research, reporting, and analysis
- Analytical mindset — comfortable building reporting frameworks and drawing out learnings from campaign data
- Excellent stakeholder management skills — able to work smoothly with cross-functional teams, agencies, and finance
- High ownership, execution excellence, and comfort operating in a fast-paced, deadline-driven environment.
Visit our tech blogs to learn more about some the challenges we deal with: https://medium.com/swiggy-bytes
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.
Skills Required
- 2-3 years of experience in marketing, brand, or partnerships roles
- Experience in category, e-commerce, food-tech, or consumer internet preferred
- Strong go-to-market planning and campaign execution skills
- Ability to manage multiple charters and priorities simultaneously
- Experience with or strong aptitude for influencer marketing, offline activation, and seeding
- Ability to build brand pitch decks and partner with large external brands or partners
- Proactive use of AI tools for content ideation, campaign planning, research, reporting, and analysis
- Analytical mindset and ability to build reporting frameworks and derive campaign learnings
- Excellent stakeholder management skills with cross-functional teams, agencies, and finance
- High ownership, execution excellence, and comfort in a fast-paced, deadline-driven environment
Swiggy Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Swiggy and has not been reviewed or approved by Swiggy.
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Equity Value & Accessibility — Equity grants and recurring liquidity events are ongoing, and feedback suggests office employees value this as part of total compensation. These programs provide a meaningful wealth‑creation lever by India tech standards.
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Parental & Family Support — Gender‑neutral parental policies were expanded with extended leave, flexible/part‑time options, bonding leave, fertility/adoption support, and structured re‑entry. Feedback suggests these updates are viewed as progressive and supportive for caregiving.
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Healthcare Strength — Company‑paid accident insurance for delivery partners includes hospitalization and OPD cover with extensions to family members. This safety net is notable within the gig‑economy context.
Swiggy Insights
What We Do
Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500 cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India. From starting out as a hyperlocal food delivery service in 2014, to becoming a logistics hub of excellence today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees. With Swiggy’s New Supply and the recent launches of Swiggy Instamart, Swiggy Genie, and Guiltfree, we are consistently making waves in the market, while continually growing the opportunities we offer our people. *We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.
