Lead Marketing Strategist

The Lead Marketing Strategist is responsible for developing marketing initiatives for specific market segments, solutions, and campaigns with the guidance of business and marketing leadership. This role supports demand generation and lifecycle marketing for the home infusion, specialty pharmacy, DME/HME, and blood management portfolio.

We invite you to apply today and join us in shaping the future of healthcare!

Key Responsibilities:

• Oversee marketing programs and ensure channel effectiveness, measurable results, and timely follow-up by sales team.
• Support new solution launches, retention campaigns, monitor strategic add-on sales, and offer unique solutions that accelerate sales efforts and support revenue goals.
• Actively monitor the marketing and sales pipeline dashboards and metrics.
• Manage marketing initiatives that span multiple business units or support strategic, enterprise growth areas, and provide strategic direction for advanced projects across internal marketing teams.
• Build strategies and execute tactics to support sales bookings and revenue goals, offer outside-of-the-box ideas, and adapt approaches to the key market segments.
• Responsible for all paid advertising efforts including partnership with growth marketing team and media vendors, as well as creation, execution, and post-campaign reporting.
• Understand the competitive landscape and serve as a subject matter expert and go-to resource for effective messaging and programs that optimize sales conversions.
• Act as a go-to expert for other marketing strategists looking for guidance and training on marketing strategies and processes.
• Perform other job duties as assigned.

Required Qualifications:

• Bachelor’s degree or equivalent work experience
• At least 8-12 years relevant work experience 

Preferred Qualifications:

• Hands-on use of Marketo or another marketing automation platform 
• Understanding of the transitions of care space or healthcare tech space
• Working knowledge of Salesforce or a similar CRM 
• Content development and writing experience, such as webinars, white papers, or blogs 
• Basic understanding of sales organization dynamics and pipeline generation tactics 

Job Expectations:

• Ability to travel up to 20% based on business needs
• Willing to work additional hours or irregular hours as needed
• Must work in accordance with applicable security policies and procedures to safeguard company and client information
• Must be able to sit and view a computer screen for extended periods of time

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WellSky is where independent thinking and collaboration come together to create an authentic culture. We thrive on innovation, inclusiveness, and cohesive perspectives. At WellSky you can make a difference.

WellSky provides equal employment opportunities to all people without regard to race, color, national origin, ancestry, citizenship, age, religion, gender, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, physical or mental disability, protected medical condition, genetic information, military service, veteran status, or any other status or characteristic protected by law. WellSky is proud to be a drug-free workplace.

Applicants for U.S.-based positions with WellSky must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Certain client-facing positions may be required to comply with applicable requirements, such as immunizations and occupational health mandates.

Here are some of the exciting benefits full-time teammates are eligible to receive at WellSky:

• Excellent medical, dental, and vision benefits
• Mental health benefits through TelaDoc
• Prescription drug coverage
• Generous paid time off, plus 13 paid holidays
• Paid parental leave
• 100% vested 401(K) retirement plans
• Educational assistance up to $2500 per year