This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
Lead Manager Marketing Transformation & Operations
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
Lead Marketing Manager – Marketing Transformation & Operations
Join AT&T and reimagine the communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it.
About AT&T
At AT&T we’re redefining the future of connectivity. At our core is passion to serve our customers with products and services that create connections, improve lives, and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
About the Marketing & Growth Organization
The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do.
About this role
To win in a connected, always‑on marketplace, AT&T requires consistent, scalable, and disciplined marketing ways of working. This role is responsible for defining, standardizing, and embedding enterprise‑wide marketing operating models that enable marketers to plan, execute, and optimize work effectively—regardless of channel, team, or business unit.
The ideal candidate would possess strong business and financial acumen, with clear understanding of AT&T’s business priorities and budget realities. They should be skilled at transformation enablement and adoption with the ability to influence teams to adopt new tools, workflows, and behaviors through timeline communication and change management tactics. They should also be skilled at stakeholder, leadership and executive communications with the ability to influence through credible, multi-mode communications that reflect the unique needs of different audiences.
Key Responsibilities:
Marketing Transformation and Capability Enablement
Define and maintain end‑to‑end marketing operating frameworks that span planning, intake, execution, optimization, and measurement
Establish enterprise standards for how marketing work is planned, prioritized, governed, and delivered
Ensure processes are flexible enough to support diverse marketing motions while maintaining consistency
Continuously assess and evolve ways of working to keep pace with business needs and market dynamics
Connect competency and operational needs with technological considerations (MarTech, AI, GenAI, etc.)
Leadership & Stakeholder Engagement:
Develops and delivers timely, credible, multi-mode communications that reflect the unique needs of different audiences
Builds shared understanding and engagement across leaders and team in service of transformation objectives
Build strong relationships to drive alignment, adoption, and sustained behavior change
Act as a change leader, balancing pragmatism with long‑term operational maturity
Expertise:
Minimum of 5 years of experience of marketing expertise in a large-scale, matrixed organization
Proven experience standardizing and scaling marketing processes in large, complex organizations
Deep understanding of marketing operating models and value chains
Demonstrated ability to enable teams through process clarity, governance, and change management
Strong data literacy with the ability to translate operational metrics into decisions
Experience with personalization and journey based marketing is a plus
Personal Disposition:
Strong decision making, influencing/consensus building and analytical skills
Strong analytical skills with the ability to interpret complex data sets and provide actionable insights.
Ability to innovate and drive a culture of continuous learning and improvement.
Change agent and pragmatist; able to drive positive cultural change at AT&T
Executive presence to inspire confidence with internal and external constituents
Cross functional collaboration is a natural quality; willing to roll up their sleeves with the team
Detail oriented but able to understand and drive strategic visions.
Proactive and diligent about workflow, priorities and action items
Ability to assess risk and priorities to ensure strategic objectives are met.
Direct and candid communication and presentation skills.
Confidence in presentations to senior leadership.
Strong thought leadership, interpersonal and communication skills
Education & Experience:
Bachelor’s degree in Marketing, Business Administration, Organizational Development, Liberal Arts or a related field is typical.
Master’s degree preferred.
Minimum 5+ years of experience in marketing and marketing operations, change management, or a related field.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.
Skills Required
- Minimum 5+ years of experience in marketing, marketing operations, change management, or a related field in a large-scale, matrixed organization
- Proven experience standardizing and scaling marketing processes and operating models in large, complex organizations
- Deep understanding of marketing operating models and marketing value chains
- Demonstrated ability to enable teams through process clarity, governance, and change management
- Strong data literacy with ability to translate operational metrics into decisions
- Experience connecting competency and operational needs with MarTech, AI, and GenAI considerations
- Experience with personalization and journey-based marketing
- Bachelor's degree in Marketing, Business Administration, Organizational Development, Liberal Arts, or related field (typical)
- Master's degree
- Office presence minimum 5 days per week; role located in Dallas, Texas; no relocation offered
AT&T Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AT&T and has not been reviewed or approved by AT&T.
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Healthcare Strength — Health coverage spans medical, dental, vision, and mental health services, plus a personal healthcare team, wellness apps, and supplemental options such as fertility care, cancer support, doula services, and wigs for chemotherapy. These comprehensive offerings are portrayed as supporting a wide range of employee needs.
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Leave & Time Off Breadth — Paid time off includes vacation, holidays, sick days, caregiver time, parental leave, and adoption assistance, with some roles reaching about 23 days of PTO after several years. Community volunteer days and flexible time off options add further support for work-life balance.
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Wellbeing & Lifestyle Benefits — Employees receive sizable service discounts like 50% off most wireless plans and broadband, along with savings on travel, event tickets, and insurance. Additional workplace perks such as hybrid work models and relocation assistance contribute to overall value.
AT&T Insights
What We Do
Bring us your biggest career aspirations. Share your boldest dreams. This is a moment to get energized. Through 5G and Fiber, AT&T provides connectivity that leads to smarter homes, safter communities, higher quality health care and more life-changing innovations. With AT&T, Connecting Changes Everything.
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