Lead Marketing Experimentation Analyst

Posted 9 Hours Ago
Be an Early Applicant
London, Greater London, England
Hybrid
75K-100K Annually
Mid level
Fintech • Mobile • Payments • Software • Financial Services
Wise is one of the fastest growing fintechs in the world and we’re on a mission to make money without borders a new norm
The Role
The Lead Marketing Experimentation Analyst will develop a strategy for marketing experiments, guide prioritization, analyze results, and manage a marketing analyst. This role enhances marketing effectiveness and investment decisions through evidence-based insights.
Summary Generated by Built In
Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

More about our mission and what we offer.

Job Description

We are looking for an exceptional Lead Marketing Experimentation Analyst to define and lead marketing’s experimentation roadmap at Wise. Experimentation is a key pillar for exploring marketing growth opportunities, driving smarter investment decisions and enhancing our marketing effectiveness measurement strategy.

This role is ideal for a strong individual contributor who wants to expand their scope, influence strategy and begin developing management skills by partnering closely with a Lead Analyst.

Your Mission

Our marketing experimentation program is a core driver of wiser investment and sustainable growth. You will be responsible for shaping a world-class marketing’s experimentation roadmap, fostering the prioritisation of high value opportunities and guiding marketing teams on what, how, when and where to test and drive recommendations based on test results. You will be a key player in helping marketing teams accelerate their impact on the business.

Key Responsibilities

  • Develop a strategy, prioritization and roadmap for marketing experimentation.

  • Identify high impact testing opportunities across channels and influence them within marketing.

  • Collaborate with marketing and finance teams to define testing budgets and priorities.

  • Coordinate the experimentation agenda and ensure timely, high quality delivery.

  • Deliver best in class marketing experiment designs and results alongside our exceptional Lead Experimentation Analyst.

  • Ensure rigor in test design, analysis and interpretation.

  • Translate experimental results into clear, actionable insights and recommendations.

  • Present findings to marketing partners, helping them confidently act on results.

  • Advocate for evidence-based decision making across marketing teams.

  • Collaborate with data science and marketing analytics teams to integrate test results into our marketing effectiveness measurement framework.

  • Manage and develop a team of one marketing analyst (IC), fostering their growth and ensuring high-quality output, and that the project priority definition is outcome oriented. For IC candidates, there would be a clear pathway to grow into this leadership responsibility.

  • Act as a subject of matter of measuring marketing effectiveness via experimentation.

Qualifications

  • Bachelor’s degree in Statistics, Economics, or other relevant fields. 

  • 4+ years of experience in a marketing analytics or data science role.

  • Management experience is not required but advantageous.

  • Proficiency in SQL, advanced in Python and experience in data visualization tools (example, Looker). (dbt is advantageous).

  • Very strong experience in marketing experimentation, incrementality testing or causal inference. 

  • Hands on experience designing and analysing experiments. Must have experience working with Causal Impact / GeoLift / PyMC causal inference packages (or similar).

  • Deep understanding of statistical inference models.

  • Ability to connect analytics outcomes to marketing decisions.

  • Strong communication, project management and stakeholder management skills.

  • Outcome oriented mindset.

Qualifications

  • Salary Range: £75,000 - £100,000 (depending on experience and interview performance) 
  • Restricted Stock Units (RSUs)
  • Read more about our full benefits offering here

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Additional Information

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Top Skills

Causal Impact
Dbt
Geolift
Looker
Pymc
Python
SQL

What the Team is Saying

Lindsay
Surendra
Smrithi
Pavan
Asya
Jennifer
Lauren
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The Company
6,500 Employees
Year Founded: 2011

What We Do

Wise is a global technology company, building the best way to move and manage the world's money.

With Wise Account and Wise Business, people and businesses can hold 40 currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new network for the world's money. Launched in 2011, Wise is one of the world’s fastest growing, profitable tech companies.

In fiscal year 2025, Wise supported around 15.6 million people and businesses, processing over $185 billion in cross-border transactions and saving customers around $2.6 billion.

Why Work With Us

We’re truly global in who we are, how we work, and how we build. Everything we do is centred around creating a world of money that’s fast, easy, fair. And open to all. Everyone who works here owns a piece of Wise, from the work they do, to the stock they hold.

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Wise Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We expect new joiners in the office most days to build connections and learn from colleagues for their first six months. After that, most Wisers split their working week between the office and home, typically coming in at least 12 times a month.

Typical time on-site: Not Specified
Singapore
Austin, TX
Brussels, BE
Hungary
Hyderabad, IN
Kuala Lumpur, MY
London, GB
New York, NY
São Paulo, BR
Tallinn, EE
Tokyo, JP
Learn more

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