At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs.
If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.
THE WORK:
Ripple is hiring a Lead Full Stack Engineer, Marketing to join our growing team. You will assume a vital, strategic role in establishing the technical vision and framework for Ripple’s marketing technology platform. Through creating dynamic, high-performing, and globally scalable experiences, you will directly boost our go-to-market efforts and support our internal teams.
This role is perfect for an AI-forward engineering leader who thrives where technology, growth marketing, and data converge. Operating at a Staff/Lead level, you will partner closely with Growth, Marketing Operations, and Data teams to invent scalable solutions. These solutions will allow fast experimentation, increase user acquisition, and gather actionable analytics. You will lead by example through hands-on coding, system development, and cross-functional leadership. You will advance our Next.js, Sanity, and Vercel stack into a fully dynamic, conversion-optimized platform supported by intelligent workflows.
WHAT YOU’LL DO:
- Develop and manage the comprehensive technical plan for Ripple’s marketing web platform, ensuring it scales to support aggressive global growth, localization, and high-traffic demands.
- Pioneer AI integration and workflow automation, architecting and deploying LLM-powered tools and intelligent agents that drastically increase the marketing team's day-to-day efficiency and output.
- Engineer experimentation and personalization infrastructure, empowering the Growth team to launch complex A/B tests, targeted campaigns, and dynamic content delivery seamlessly.
- Compose and build robust data pipelines and integrations with the broader marketing technology stack (e.g., Segment, GA4, Marketo, Salesforce). This ensures highly accurate tracking, attribution, and data-driven decision-making.
- Lead complex, cross-functional initiatives from inception to delivery, acting as the primary technical bridge between Marketing, Product, and Data engineering teams.
- Define, promote, and enforce engineering guidelines, CI/CD optimizations, and system architecture standards across internal teams and external development partners.
- Build scalable CMS schemas and APIs in Sanity to support modular content creation that directly serves performance marketing and lead generation funnels.
- Continuously optimize core web vitals, technical SEO, and edge-caching strategies, recognizing the direct impact of site speed on user acquisition and conversion rates.
- Mentor and elevate other engineers on the team, encouraging a culture of technical excellence, continuous learning, and forward-thinking system design.
WHAT YOU'LL BRING:
- 8+ years of professional web development experience, with at least 2+ years in a Staff, Lead, or Principal engineering role focusing on marketing technology, growth engineering, or equivalent scale platforms.
- Deep expertise in modern JavaScript and React, specifically Next.js (App Router, Server Components) and headless architectures.
- Applied AI experience and an AI-forward approach, with hands-on experience integrating LLMs (OpenAI, Anthropic, etc.). Use frameworks like the Vercel AI SDK or LangChain to build internal tools or agents.
- Proven track record of building experimentation frameworks (e.g., Optimizely, VWO) and personalization engines for high-traffic, results-focused websites.
- Strong architectural understanding of the modern growth marketing stack, including Customer Data Platforms (CDPs), CRM integrations, server-side tagging, and event tracking schemas.
- Demonstrated ability to translate high-level business goals into actionable technical roadmaps and scalable system builds.
- Hands-on experience with headless CMS platforms, especially Sanity (schema building, GROQ queries, custom inputs), prioritizing flexible content modeling for marketing teams.
- Excellent cross-functional leadership skills, with experience influencing senior collaborators in Marketing and Operations without relying on direct authority.
- Deep understanding of performance optimization, SSR/SSG, and edge deployment strategies (Vercel, Cloudflare) to improve technical SEO outcomes.
WHO WE ARE:
Do Your Best Work
- The opportunity to build in a fast-paced start-up environment with experienced industry leaders
- A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning.
- Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
- In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in.
- Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team
- We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!
Take Control of Your Finances
- Competitive salary, bonuses, and equity
- Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
- Employee giving match
- Mobile phone stipend
Take Care of Yourself
- R&R days so you can rest and recharge
- Generous wellness reimbursement and weekly onsite & virtual programming
- Generous vacation policy - work with your manager to take time off when you need it
- Industry-leading parental leave policies. Family planning benefits.
- Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events
Benefits listed above are for full-time employees.
Skills Required
- 8+ years of professional web development experience
- At least 2+ years in a Staff, Lead, or Principal engineering role focused on marketing technology, growth engineering, or equivalent-scale platforms
- Deep expertise in modern JavaScript and React
- Specific expertise with Next.js, including App Router and Server Components
- Experience with headless architectures
- Hands-on experience integrating LLMs such as OpenAI or Anthropic
- Experience using the Vercel AI SDK or LangChain to build internal tools or agents
- Track record of building experimentation frameworks such as Optimizely or VWO
- Experience building personalization engines for high-traffic websites
- Understanding of growth marketing technologies, including CDPs, CRM integrations, server-side tagging, and event tracking schemas
- Ability to translate business goals into technical roadmaps and scalable systems
- Hands-on experience with headless CMS platforms, especially Sanity
- Experience with Sanity schema building, GROQ queries, and custom inputs
- Cross-functional leadership and ability to influence senior Marketing and Operations collaborators without direct authority
- Deep understanding of performance optimization, SSR, SSG, and edge deployment strategies using platforms such as Vercel or Cloudflare
Ripple Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ripple and has not been reviewed or approved by Ripple.
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Healthcare Strength — Comprehensive coverage, including employer-paid medical, dental, and vision from day one, is emphasized alongside wellbeing resources and stipends. This indicates strong foundational healthcare support as part of total rewards.
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Parental & Family Support — Paid parental leave of substantial duration and inclusive family-forming benefits (via fertility support) are highlighted. These offerings signal robust backing for diverse paths to parenthood.
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Leave & Time Off Breadth — Flexible or unlimited PTO paired with additional company-wide recharge days points to ample time-off provisions. Public materials also reference generous closures that facilitate periodic rest.
Ripple Insights
What We Do
Ripple provides one frictionless experience to send money globally using the power of blockchain technology. By joining Ripple’s growing global network, financial institutions can process their customers’ payments anywhere in the world instantly, reliably and cost-effectively. Banks and payment providers can use the digital asset XRP to further reduce their costs and access new markets. Founded in 2012, Ripple's vision is to enable a world where value moves as seamlessly as information flows today—an Internet of Value. Ripple is the only enterprise blockchain company today with products in commercial use. Ripple’s global payments network includes over 300 customers across 40+ countries and six continents.
