Lead Loyalty Strategy & Business Developer for Southern Europe (All Genders)

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Berlin, DEU
In-Office
eCommerce • Retail
The Role
THE ROLE & THE TEAM

As a Lead Loyalty Strategy & Business Developer for Southern Europe for Zalando's loyalty program, you will partner closely with the local market teams to develop and implement the long-term strategy for our new loyalty initiatives on a market level. Your focus will be on optimizing the program to meet the specific needs and expectations of customers in Spain and Italy. You will play a key role in driving the program's success by ensuring it resonates with local market dynamics and customer preferences.

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
  • Understand Local Market Needs: Develop a deep understanding of local market conditions, customer expectations, and competitive environments. Use these insights to drive strategic decisions for the loyalty program.

  • Strategy Development: Lead the development of long-term loyalty strategies for Spain and Italy. Translate these strategies into actionable initiatives and projects.

  • Loyalty Program Implementation: Drive alignment across teams to support the implementation of our loyalty strategies on a market level. Lead high-priority loyalty initiatives from concept to execution, ensuring they meet market-specific needs.

  • Stakeholder Management: Work closely with senior management, including top-level executives, to present findings, propose strategies, and lead the implementation of loyalty initiatives end-to-end.

  • Foster an Inclusive Culture: Promote an inclusive and diverse team environment, ensuring that all voices are heard and valued.

WE'D LOVE TO MEET YOU IF
  • Extensive Experience: You have 6+ years of experience in Consulting, E-commerce, FMCG, or a similar field, with a strong focus on Strategy or Business Development.

  • Passion for Loyalty Programs: You have a deep passion for ecommerce, fashion, and loyalty programs, with an understanding of how to drive customer engagement and retention through loyalty initiatives.

  • Local Market Expertise: You bring extensive expertise in understanding the local consumers, competitive landscape, and market dynamics in Spain/ Italy.

  • Strategic & Analytical Skills: You have a proven ability to develop strategic initiatives and present them to senior management. Your analytical skills allow you to solve complex problems with innovative and high-quality solutions. You are able to analyse data sets and reports yourself and can build strategic recommendations based on your findings.

  • Execution Excellence: You can take initiative, manage deadlines, and carry multiple projects to completion, ensuring that loyalty strategies are effectively implemented and continuously improved.

  • Cultural Fit: You are an authentic, mission-driven individual who excels in managing senior stakeholders and navigating complex environments.

  • Language Skills: You have excellent English language skills, both written and spoken. Language skills from one of the regions mentioned is a plus.
     

If you are passionate about driving customer loyalty and think you have what it takes to succeed in this role, we encourage you to apply—even if you don't meet every single requirement. You may just be the right candidate for this or other roles at Zalando!

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

  • Employee shares program

  • 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners

  • 2 paid volunteering days a year

  • Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration

  • Work from abroad for up to 30 working days a year

  • 27 days of vacation a year to start for full-time employees

  • Relocation assistance available (subject to prior agreement)

  • Family services, including counseling and support

  • Health and wellbeing options (including Wellhub)

  • Mental health support and coaching available

  • Drive your development through our training platform and biannual peer-to-peer review

 

INCLUSIVE BY DESIGN

At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion

Zalando Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Zalando and has not been reviewed or approved by Zalando.

  • Leave & Time Off Breadth Paid time off includes a sizable annual allowance that can grow with tenure, plus additional paid days for volunteering. This breadth is highlighted as supportive of work–life balance.
  • Wellbeing & Lifestyle Benefits Mental health support, round‑the‑clock counseling for employees and households, and broad fitness/wellness access are emphasized as robust. Substantial product discounts and partner offers add meaningful lifestyle value.
  • Parental & Family Support Structured support around parental leave—such as buddy programs, re‑onboarding, and paid child sick days—helps ease family responsibilities. Flexible and part‑time leadership options further accommodate parents.

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The Company
HQ: Berlin
10,000 Employees
Year Founded: 2008

What We Do

Welcome to Zalando. Here’s some key info about us: Our position and vision: - We’re Europe’s leading online platform for fashion and lifestyle - Founded in Berlin in 2008, we bring head-to-toe fashion to more than 50 million active customers in 25 markets; offering clothes, footwear, accessories, and beauty - Our vision is to become The Starting Point For Fashion. Our offering: - Our assortment of international brands ranges from world-famous names to local labels - Our platform is a one-stop fashion destination for inspiration, innovation, and interaction - As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners, and friends of our brand. - Our logistics network with 12 centrally located fulfillment centers allows us to efficiently serve our customers throughout Europe, supported by warehouses in Italy, France, Poland, and Sweden with a focus on local customer needs. Our beliefs: - Our ambition is to combine our passion for self-expression through fashion with our unwavering commitments to sustainability and D&I - We believe that our integration of fashion, operations, and online technology gives us the capability to deliver a compelling value proposition to both our customers and fashion brand partners.

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