Lead Integrated Marketing Manager

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster®  and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ®  app daily.

Job Description

Essential Duties and Responsibilities:

• Partner with Product and GTM teams to develop shared go-to-market plan assigned area of the business

• Support development and lead execution of annual marketing planning, execution and measurement for assigned area of business. Manage marketing project timelines and follow up with marketing team members, other departments, and agency partners to ensure deadlines are met.

• partner with Market Research team (both direct customer and end user groups) to understand customer needs, segment the market and establish buyer insight and buyer’s journey, and identifying what opportunities, challenges and dynamics exist for the organization and its individual products

• Lead end user marketing for assigned product category with a focus on driving demand

• Define and guide the marketing strategy and execution of product launches, promotions, messaging and content to deliver value to the market for the assigned set of products throughout their lifecycles

• Manage voice of the customer (VoC) initiatives and programs, for both direct customer and end user groups

• Assist field sales teams to effectively sell value through solution selling. Enable direct and indirect (partner) sales teams to foster customer loyalty, satisfaction, retention and growth through customer marketing and advocacy

• Collaborate with channel marketing to ensure assigned products are adequately represented in channel marketing calendars.

Minimum Qualifications

Education/Certifications:

• Bachelor’s degree in Marketing, Business, or related field

Experience:

• 5+ years of experience in product marketing, integrated marketing, or channel marketing working in a matrix organization

• Proven success in owning and exceeding customer acquisition and/or upsell goals

• Strong understanding of marketing frameworks and experience leading multi-channel strategies (web, social, video, and print).

• Proven ability to leverage data and analytics to set strategies, execute campaigns, and measure impact

Knowledge, Skills, and Abilities:

• Proven success in owning and exceeding customer acquisition and/or upsell goals

• Strong understanding of marketing frameworks and experience leading multi-channel strategies (web, social, video, and print).

• Proven ability to leverage data and analytics to set strategies, execute campaigns, and measure impact

The pay range for this position is $102,600.00 - $165,375.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience. In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements). This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.

Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We’re proud to be an Equal Opportunity Employer, and you’ll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We’re committed to fostering an environment where people of all lived experiences feel welcome.  

Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence [email protected].

NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.