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At Root, we’re harnessing the power of technology to revolutionize car insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative insurtech companies in the world.
As the Lead Go-to-Market Strategist for Tier 1 Partnerships, you will spearhead marketing strategies for Root's most significant and high-profile partnerships. This role offers a unique opportunity to blend creative marketing strategy with data-driven execution in partnership with some of the world's most respected brands.
You'll be responsible for developing and implementing marketing strategies that maximize the value of these partnerships while ensuring these experiences seamlessly integrate with our partners' customer journeys. Working at the intersection of marketing, product, and business development, you'll help shape how millions of consumers discover and engage with Root through these premium channels.
Root is a “work where it works best” company. This means we will support you working in whatever location that works best for you across the US.
Salary Range: $110,000 - $126,000 (Bonus & LTI eligible)
How You Will Make an ImpactDevelop and execute comprehensive marketing strategies for Root's Tier 1 partnerships
Collaborate closely with partner marketing teams to create cohesive, co-branded customer experiences
Design launch strategies for new partnerships and partnership features to maximize initial impact
Establish measurement frameworks and KPIs to track partnership marketing effectiveness
Identify opportunities to optimize the customer journey and conversion rates through A/B testing
Partner with Product, Engineering, and Business Development teams to ensure marketing strategies align with product capabilities and business goals
Develop campaigns and marketing assets that maintain brand consistency while meeting partner requirements
Present marketing strategies and results to executive leadership and partner stakeholders
Stay current on automotive industry trends
5+ years of experience – agency, automotive, or financial services preferred
Experience working with high-profile national and global brands
Proven track record of developing successful marketing strategies for major brand partnerships
Experience with "cold starts" – launching and scaling new marketing channels or initiatives
Strong analytical mindset with ability to derive insights from campaign data
Excellent project management skills with ability to coordinate multiple workstreams
Outstanding communication and presentation skills
Ability to build relationships and collaborate effectively with senior stakeholders
Experience working in fast-paced, results-oriented environments
Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Root, Inc., we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway!
Join usAt Root, we judge people based on the merit of their work, not who they are. If you are passionate about what this role entails and solving real problems, we encourage you to apply. We want to learn about you and what you can add to our team.
Who we areWe’re harnessing the power of technology to revolutionize insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative FinTech companies in the world. And we’re just getting started.
What draws people to RootOur success is in large part due to our unwavering standards in hiring. We recognize that our products are only as good as the people building and promoting them. We want individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and an analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:
Autonomy—for assertive self-starters, the opportunities to contribute are limitless.
Impact—by challenging the way it’s always been done, we solve problems that have a big impact on our business.
Collaboration—we encourage rich discussion and civil debate at every turn.
People—we are inspired by the collection of crazy-smart people around us.
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What We Do
At Root, we’re doing things differently. We’re reimagining the services people need so that they serve them better. And we’re doing it by using data, technology, and rapid innovation to create products and experiences that are fair, easy, personal, and affordable. We’ve partnered with Carvana in a partnership that brings an industry-leading, seamless insurance process to the online car buying experience. The launch of Carvana Insurance Built with Root delivers an elevated customer experience made possible through a deep integration that pre-fills key customer information so that a customer can skip data entry and jump directly to evaluating quotes and customizing coverage. This fully embedded product experience—from quote to payment—happens entirely within the Carvana checkout process. Teams from both Carvana and Root have worked for months to build this bold technology platform. An early iteration involved 24 screens in the customer experience flow—that experience is now just three straightforward steps.
Why Work With Us
Our success is because of the hard work, ingenuity, and exceptional performance of our team. People come to Root because they know they can make an impact in their role, the company, and the industry. We’re passionate and curious self-starters, building a top-notch customer experience. Sound like something you’d like to be a part of?
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