What's on the menu?
This role exists to lead and scale Global Go To Market Activation across Developed Markets, ensuring global commercial strategies are translated into locally executable, high impact activation models.
You will drive speed to impact, structural efficiency, and disciplined execution across Retail & Away from Home channels, while building long term GTM capability in markets with high heterogeneity and growth potential.
Key Ingredients:Define and own the Global GTM Activation strategy for Developed Markets, including vision, principles, operating model, and governance.
Design and govern global GTM frameworks that integrate seamlessly with planning cycles such as AOP and JBP, while allowing flexibility for market maturity differences.
Drive alignment across Marketing, Sales, Revenue Growth Management, Supply Chain, Finance, and Commercial Excellence to embed GTM principles into end to end execution.
Translate global strategic priorities into scalable activation programs tailored to emerging market realities, including service model evolution, omni activation playbooks, and channel excellence frameworks.
Establish and manage a global GTM performance framework, defining KPIs, leading and lagging indicators, and execution tracking routines to measure impact and ROI.
Accelerate execution of campaigns, launches, and trade initiatives by removing structural inefficiencies and strengthening field effectiveness.
Build GTM capability and governance maturity through toolkits, playbooks, training programs, and structured knowledge transfer across regions.
Act as the global connector between strategy and markets, ensuring consistent execution standards while enabling local agility.
Recipe for Success: Apply if this sounds like you!
Education: Bachelor’s degree required - Business, Economics, Engineering or similar
MBA or Master’s preferred;
Additional training in Commercial Excellence or RGM is a plus.
10+ years of experience in GTM, Sales Operations, Commercial Excellence, or Channel Management roles.
Proven experience in FMCG or complex multi channel environments, with strong exposure to Developed Markets.
Strong ability to translate strategy into execution in low maturity and high complexity contexts.
Exceptional cross functional influence and senior stakeholder management skills.
Strong analytical, financial, and change management capabilities.
What we offer you / You deserve:
An ambitious employer: we want to the best for you;
A fast career track like only few other companies can match;
Reimbursement for commuting costs
Hybrid working model
Discount on health insurance and gym membership
Always room for new ideas; if you have an excellent idea, please let us know, and we can set it in action!
We hope to find you a seat at our table!
We grow our people to grow our business. We develop extraordinary people who bring ambition, curiosity, and dedication to the table as the guardians of our beloved and nostalgic brands. We choose greatness every day by challenging the ordinary and making ambitious decisions.
Location(s)Amsterdam
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Skills Required
- Bachelor's degree in Business, Economics, Engineering or similar
- MBA or Master's preferred
- 10+ years of experience in GTM, Sales Operations, Commercial Excellence, or Channel Management roles
- Proven experience in FMCG or complex multi-channel environments
- Strong analytical, financial, and change management capabilities
