Lead Generation Specialist

About Scratch
Scratch Financial ("Scratch") is a Series C financial technology startup based in Los Angeles, California. Our goal is to make difficult financial decisions simple and increase accessibility to fair, affordable, and transparent medical financing. Driven by our award-winning technology, Scratch has become the fastest growing financing provider in veterinary care, with a partner network of 15,000+ practices across the U.S. and Canada.
Scratch has 2 main products:

Scratch Pay: Point-of-sale lending, including a BNPL offering and longer-term payment plans

Scratch Checkout: Payment processing that is integrated with the veterinary practice management software

If putting compassion first, helping tell the story of groundbreaking products and continuously learning & refining to achieve exceptional outcomes sounds like you, then we encourage you to apply.
About the role
Scratch is hiring a Marketing Specialist responsible for Lead Generation. This role plays a critically important role in making first impressions with our customers; educating them in their discovery process as they research core offerings of the Scratch Platform, and building awareness as we innovate and provide new tools to support their teams' success.
The ideal candidate will be curious, collaborative and driven to have an impact on results. We are seeking someone with a history of exceptional lead gen campaign execution; working as a partner across design, sales and operational stakeholders to achieve results in a team-first environment.
What you'll do

• Reporting to Scratchpay's Marketing Manager, this role will be responsible for supporting SMB Lead Generation activities, with a primary focus on Veterinary market.
• This role will leverage the modern tools, and work collaboratively across an exceptional team to generate inbound leads through the planning and execution of content marketing, digital/social, print and tradeshow.
• Regular responsibilities of the role include coordinating our editorial calendar, and execution against that plan - including copywriting, media planning (e.g. white papers, webinars), lifecycle email coordination and trade show planning.

What we are looking for

• At least 2 years professional work experience executing B2B Lead Generation campaigns across multiple channels.
• Experience with Lead Scoring, Lifecycle Management and Nurturing approaches.
• Proven track record of optimizing multi-channel lead to conversion campaigns across multiple customer segments.
• Fluency with CRM tools (HubSpot or Salesforce preferred).
• A working knowledge of Marketing Automation Tools and the necessary data foundations to support targeting and personalization at scale.
• Familiarity with common Marketing Analytics tools (e.g. Google Analytics).
• Ability to communicate campaign results through a working knowledge of testing approaches and marketing attribution methodologies.
• Strong organizational skills with the ability to manage multiple lead generation projects simultaneously.
• Demonstrated commitment to ongoing professional development and continuous learning.
• Experience working in Financial Services Technology or Health Care Technology preferred.

Why You'll Love Working Here

• Competitive base salary ranging from $85,000 - $100,000

Scratch is a remote-first company, giving ultimate flexibility to today's nomadic work style. For those who prefer a hybrid model, we do have an office space in Pasadena available for use (which is stocked with snacks & various beverages). We offer unlimited PTO, covered healthcare, 401k match, cell plan reimbursement, and monthly recognition opportunities. We also provide learning platforms and resources for all to keep growing. Not only that, but we have an equity retention policy to ensure you grow as the company grows financially, as well. And if your family is growing, we offer generous parental leave, too!
How to Apply
Ready to join our team? To apply, please visit our Scratch Careers Page . Be sure to:

Submit your resume.

Answer the custom questions provided.

Feel free to add any additional information or documents you believe are relevant to your application.

We look forward to reviewing your application!
*Our team will ONLY contact you from the domains @scratchpay.com or @ats.rippling.com
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Scratch is committed to diversity in its workforce and is proud to be an equal opportunity employer. Scratch considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.