Lead Generation Specialist – Travel & Tourism

Posted 4 Days Ago
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Cape Town, City of Cape Town, Western Cape, ZAF
In-Office
Mid level
Information Technology • Software • Consulting • App development
The Role
Drive outbound lead generation in the travel and tourism sector by researching prospects, building targeted lists, conducting cold email, LinkedIn, and phone outreach, qualifying merchants, maintaining CRM records, and handing qualified opportunities to business development and sales teams. The role focuses on hotels, agencies, tour operators, OTAs, activity providers, and ecommerce merchants.
Summary Generated by Built In
About the role

This is a highly outbound-focused role where your primary responsibility is to identify, engage, and qualify new business opportunities within the travel and tourism industry.

You will be responsible for actively sourcing leads and initiating contact with potential merchants, ensuring a consistent flow of high-quality opportunities for the business development and sales teams.

The role is ideal for someone who is comfortable with cold outreach, enjoys research-driven prospecting, and thrives on building pipeline from scratch.

Your mission

Drive outbound lead generation across the travel and tourism sector
Proactively identify and engage potential merchants through cold email, LinkedIn outreach, calls, and digital prospecting.

Build and maintain a high-quality pipeline of qualified leads across hotels, lodges, travel agencies, tour operators, OTAs, activity providers and ecommerce stores for the Business development team. 
Conduct targeted research to identify new business opportunities and decision-makers
Develop and execute structured outbound prospecting lists. 
Qualify leads based on fit, payment potential, and readiness to onboard
Maintain accurate and up-to-date CRM records for all prospects and interactions
Work closely with the business development and sales teams to ensure seamless handover of qualified opportunities
Continuously refine outreach strategies based on response rates and market feedback
Monitor industry trends within travel, hospitality, and tourism payments

Requirements
Your profile

2–4 years experience in lead generation, sales development, outbound prospecting, or business development support
Proven hands on ability to execute cold outreach campaigns (email, LinkedIn, phone)
Strong research skills with the ability to build targeted lead lists from scratch
Comfortable initiating conversations with senior decision-makers
Strong written communication skills (especially for cold email outreach)
Highly self-driven, structured, and results-oriented
Ability to work in a fast-paced, target-driven environment
Proficiency in English required

Bonus points if you have

Experience in fintech, payments, SaaS, travel, or hospitality industries
Familiarity with CRM systems such as Zoho HubSpot, or similar tools
Experience using outbound tools (Apollo, Lusha, LinkedIn Sales Navigator, etc.)
Understanding of merchant acquiring or online payment ecosystems (Training will be provided) 

Benefits
Why join PayGenius?

Be part of a fast-growing fintech shaping payments across Africa
Hybrid working environment
Direct exposure to the travel and tourism industry across multiple markets
Work closely with high-performing sales and BD teams
Strong opportunity for career growth into sales or business development roles
Competitive salary and performance incentives
Great culture, great coffee, and a collaborative team environment

Skills Required

  • 2–4 years of experience in lead generation, sales development, outbound prospecting, or business development support
  • Hands-on experience executing cold outreach campaigns through email, LinkedIn, and phone
  • Strong research skills and ability to build targeted lead lists from scratch
  • Comfort initiating conversations with senior decision-makers
  • Strong written communication skills, especially for cold email outreach
  • Self-driven, structured, and results-oriented work style
  • Ability to work in a fast-paced, target-driven environment
  • English proficiency
  • Experience in fintech, payments, SaaS, travel, or hospitality
  • Familiarity with CRM systems such as Zoho, HubSpot, or similar tools
  • Experience using outbound tools such as Apollo, Lusha, or LinkedIn Sales Navigator
  • Understanding of merchant acquiring or online payment ecosystems
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The Company
125 Employees
Year Founded: 2010

What We Do

Methys Group is an international technology hub founded in Cape Town. It operates across Digital Services, Venture Studio, and Innovation, developing quality digital solutions, mobile applications, and business-performance tools. The group helps clients and partners access critical data, improve performance, and advance innovation, while supporting African digital ecosystem development through venture building, strategic partnerships, and technology-enabled delivery across Europe and Africa.

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