Insurance Lead Generation Specialist

About Acrisure: 

Acrisure is a global Fintech leader that combines the best of humans and high tech to offer multiple financial products and services to millions of businesses and individual clients. We connect clients to solutions that help them protect and grow what matters, including Insurance, Reinsurance, Cyber Services, Mortgage Origination and more. 

Acrisure employs over 17,000 entrepreneurial colleagues in 21 countries and has grown from $38 million to $4.3 billion in revenue in just over ten years. Our culture is defined by our entrepreneurial spirit and all that comes with it: innovation, client centricity and an indomitable will to win.  

Job Summary: 

The Lead Generation Specialist will support sales and growth by creating and executing content-driven inbound marketing strategies. Responsible for supporting new business growth by setting qualified meetings that turn into new business and managing the pipeline of marketing-sourced leads. This role will also offer sales support by conducting new business reporting, managing the Client Advisor’s activity with HubSpot integration while improving technology platforms to maximize sales efficiency. The Lead Generation Specialist will also aid with internal communications and promoting our employer brand name along with the Platform Communications Manager. 

Essential Duties and Responsibilities: 

• Proactively generate lists of potential prospects and develop focused campaigns 

• Make at least 200 outreach activities per week to achieve the weekly meeting goal. 

• Set 5-10 confirmed introductory meetings per week. 

• Be able to effectively communicate the Acrisure brand and ‘sales pitch’ (a strategic focus). 

• Leverage Auris to prospect efficiently and effectively, as well as to log all sales activities in HubSpot. 

• Ensure consistency of the brand and adequate marketing and communication support to all locations 

• Marketing efforts collaborated to territory specific demographics 

Secondary Duties and Responsibilities: 

• May participate with strategy and planning of webinars on site, roadshow activity 

• Conduct new business reporting and create dashboards to deliver actionable data 

• Increase Client Advisor workflow efficiency by pursuing improvements to HubSpot, system integrations, and greater mobile access to content 

• Work with advisory teams on client projects where needed 

• Broaden the reach of marketing by pursuing various opportunities and looking for other opportunities to share our content. 

Professionalism & Integrity: 

• Excellent presentation skills with the ability to influence others 

• Must possess excellent listening and sales skills 

• Should possess commercial lines product knowledge, as well as knowledge of agency systems and company relationships 

• Ability to work within a fast-paced, changing priority environment 

• Self-motivated, with the initiative to prioritize and be self-directed 

• Effective organizational skills and the ability to respond to requests effectively and efficiently 

• Ability to carry out detailed written or verbal instructions with multiple variables 

• Regular and punctual attendance is required 

• Ability to communicate effectively, both verbally, and in writing 

• Excellent interpersonal skills, with the ability to interact effectively with both colleagues, and managers, across all levels 

• Ability to promote, and maintain a team environment, willing to find accommodating solutions for our customers, companies, and the office 

• Ability to successfully adhere to company policies and procedures, as well as maintain strict confidentiality 

• Encourages and supports others to do their best for Acrisure and its clients 

• Work as a member of the Midwest Sales and Growth Team to proactively utilize the resources available 

Qualifications: 

Education, Skills and Experience 

• Bachelor’s Degree in Business or related field of study or equivalent experience required. 

• 2-3 years of relevant work experience in B2B marketing 

• Must be comfortable in an electronic environment with strong computer skills 

• Excellent verbal and written communication skills 

• Excellent people skills and ability to work well in a team environment 

• Strong organizational skills 

• Insurance industry experience preferred 

• HubSpot experience preferred 

Licenses and Designations 

• Become licensed in P&C and Health & Life and maintain that licensure. 

Physical Requirements: 

• Long periods in a seated position 

• Screen Exposure 

• Large amounts of typing  

Benefits & Perks: 

• Competitive Compensation 

• Industry Leading Healthcare 

• Savings and Investments 

• Charitable Giving Programs  

• Offering hybrid work option 

• Opportunities for Growth 

• Parental Leave 

• Generous time away 

Acrisure is committed to making an impact in our communities by giving back, with millions committed to children’s health with Helen Devos Children’s Hospital and UPMC Children's Hospital of Pittsburgh. 

For more, visit www.Acrisure.com or learn more here.