Lead Generation Representative, GCP

The impact you will have: 

• As a Lead Generation Representative (LGR) for our Google Cloud Category, you will assist clients who are looking into cloud programs by communicating the benefits of Google Cloud and Softchoice through multiple different channels. As you help our clients/prospects with their adoption of cloud and their unique AI/Data Journey, your success will be dependent on your persistence and ability to follow a sequence of sales cycles to secure a client/prospect meeting.
  
• You’ll develop the strategy and execute client outreach activities (email and phone) aligning with our marketing & sales funnel programs between Softchoice & Google Cloud.
  
• Success in this role requires a commitment to learning, growing with others and educating clients/prospects around the untapped value of Google. You will collaborate closely with team members inside/outside of Softchoice to meet the client where they are on their journey.
  
• The Google LGR Team is a critical aspect directly impacting the success of The Google Category and Softchoice. The LGR schedules meetings for Google Pre-Sales and Softchoice Sales via outbound prospecting. The majority of your day will be spent leveraging channels like outbound cold calling, email and social media with the sole goal of setting a meeting with our client/prospect for the Google Pre-Sales Team to lead.
  
• Our most successful LGR’s know that there’s value in challenging customers to break out of their comfort zone. Softchoice/Google have tools to help tailor our messaging to our client/prospects business goals/challenges.
  

Key Responsibilities

• Outbound Engagement: Execute high-volume outbound activities to engage IT leaders, business leaders, and senior executives. This role requires a heavy focus on cold calling, emailing, and consistent follow-ups to ensure leads are successfully transitioned into the sales pipeline. Success is only measured in the number of meetings set.
  
• Lead Management: Review, qualify, and nurture warm leads from Google while building research-based contact lists for targeted account outreach.
  
• Consultative Selling: Proactively identify customer challenges and tailor messaging around Softchoice’s Core Solution Pillars to drive business outcomes rather than leading with technology.
  
• Sales Collaboration: Partner with the Softchoice sales team to provide clear context on leads and maintain a healthy Salesforce (SFDC) pipeline of new Google opportunities.
  
• ​Performance Tracking: Achieve monthly/quarterly quotas for qualified opportunities and report on outreach metrics during weekly reviews.
  

Qualifications & Requirements

• Education: College or university degree.
  
• Experience: 3-5+ years of B2B sales experience; B2B and technology sales backgrounds are considered significant assets.
  
• Communication: Exceptional written, verbal, and presentation skills with the ability to convey complex value propositions in easy-to-understand value.
  
• Persistence: Working the Lead Generation Process, having a cadence around outbound efforts and proper sequencing to engage prospects is a must to ensure the desired results.
  
• Mindset: A self-starter with a customer-centric approach, capable of thriving in a fast-paced, metric-driven environment.
  
• Technical Proficiency: Familiarity with digital customer engagement; Salesforce, ZoomInfo and LinkedIn experience is preferred.
  
• Strategic Thinking: Analytical ability to find unique approaches to hit targets and the confidence to challenge customers to explore new solutions.