Are you a commercially minded lead generation specialist who knows how to research deeply, use AI properly, and create real sales opportunities?
We’re looking for a sharp, strategic Lead Generation Manager / SDR to join our Manila team at Expo Centric. This role is perfect for someone who is part researcher, part SDR, part AI operator, and part sales strategist — someone who can identify the right companies, find decision-makers, personalise outreach, and help build a high-performing outbound sales engine.
At Expo Centric, we don’t just fill roles — we build teams that create extraordinary experiences. Every position here plays a key part in delivering projects that wow our clients and help us grow. You’ll be part of a company that lives by its core values: Courage, Curiosity, Selflessness, Judgement, and Communication.
🎥 Discover what we do at Expo Centric:
https://www.youtube.com/watch?v=7yKFWj_8e3Q
https://www.youtube.com/watch?v=PiR8qYJ2IRQ&t=9s
🔍 What You’ll Do
· Research and identify potential clients across Australia and international markets, with a focus on exhibitions, trade shows, events, conferences, and brand activations.
· Build targeted lead lists using LinkedIn, event directories, exhibitor lists, websites, AI tools, CRM data, and other research methods.
· Use AI tools to improve prospect research, outreach personalisation, segmentation, call preparation, and workflow efficiency.
· Identify and qualify leads based on company size, event activity, budget potential, decision-makers, and commercial fit.
· Reach out to prospects through email, LinkedIn, phone, and other outbound channels.
· Book qualified meetings for the Australian sales team.
· Maintain accurate lead and activity data in HubSpot or similar CRM platforms.
· Create lead generation workflows and help improve outreach processes.
· Track activity, conversion rates, and lead quality to improve campaign performance.
· Work closely with sales, marketing, and management to refine targeting, messaging, and lead generation strategy.
· Stay across AI tools and recommend smarter ways to research, prospect, automate, and scale outbound activity.
✅ What You Bring
· Experience in lead generation, SDR, BDR, appointment setting, outbound sales, or sales research.
· Strong understanding of AI tools such as ChatGPT, Claude, Gemini, Perplexity, Clay, Apollo, LinkedIn Sales Navigator, or similar platforms.
· Excellent research skills and the ability to find accurate company and decision-maker information.
· Strong written and spoken English.
· Confidence making outbound calls and sending personalised outreach.
· A highly organised, process-driven approach to work.
· Confidence using CRM systems, ideally HubSpot.
· The ability to work toward targets, activity metrics, and performance outcomes.
· Commercial awareness — you understand what makes a lead worth pursuing.
· A curious, resourceful mindset and the confidence to figure things out.
⭐ Nice to Have
· Experience working with Australian companies.
· Experience in exhibitions, events, conferences, B2B marketing, construction, design, or creative industries.
· Experience using tools such as Apollo, Lusha, ZoomInfo, Seamless, Clay, Instantly, Smartlead, or LinkedIn Sales Navigator.
· Previous experience managing or improving lead generation systems.
🎯 What Success Looks Like
You are not just sending hundreds of generic emails into the void and hoping for mercy from the sales gods.
You are building smart, targeted prospect lists. You understand who we should speak to and why. You use AI to work faster and better — not lazier. You generate qualified meetings that have real commercial potential. You help create a repeatable lead generation machine that supports the growth of our Australian sales team.
🌟 Why Join Expo Centric?
· Join a growing Manila team supporting a fast-moving, ambitious Australian business.
· Work closely with sales, marketing, and management to create measurable commercial impact.
· Use modern AI and prospecting tools to build smarter lead generation systems.
· Be part of a supportive, values-driven team with growth pathways and mentoring from senior leaders.
· Contribute to a business that designs and builds high-impact exhibition stands, events, and brand activations for leading brands.
Ready to Apply?
Submit your CV and a short cover letter outlining:
· Your experience in lead generation or SDR work.
· The AI tools you use regularly.
· An example of how you have used AI to improve prospecting, sales, research, or outreach.
Applications without this information may not be considered.
Expo Centric is an equal opportunity employer.
🌐 www.expocentric.com.au
Skills Required
- Experience in lead generation, SDR, BDR, or outbound sales.
- Strong understanding of AI tools and prospecting.
- Excellent research skills.
- Confidence making outbound calls.
- Experience using CRM systems, ideally HubSpot.
What We Do
We create high-impact experiences that break through the clutter of everything competing for your visitor's attention. We turn our clients' messages into soaring structures and immersive multimedia, into compelling visions and touching moments. As a full-service experiential agency, we offer integrated marketing strategies, design consultation, custom design and construction, total graphics production, multimedia, all animations, and storage facilities. We manage every aspect of experiential activations in a way that saves time and money. Our Services Include: Integrated Marketing Campaigns Custom Exhibition Stand Design & Construction Point Of Sale Displays Retail & Commercial Activations Event Management Content Creation Graphic Design Promotional Material, Merchandising and Staff Uniforms Event Staffing Interactive Brand Experiences Road Shows Sampling & Promotions Project Management & Logistics
