Lead Generation & Marketing Associate

About Us:

DataProphet is a leader in AI that enables manufacturers to step towards autonomous manufacturing. Our AI-as-a-service proactively prescribes changes to plant control plans to continuously optimize production without the expert human analysis that is typically required. As recognized by the World Economic Forum, DataProphet PRESCRIBE has helped customers around the world experience a significant and practical impact on the factory floor, reducing the cost of non-quality by an average of 40 percent. We understand manufacturing and that real impact is achieved with pre-emptive actions because real-time is often too late.

Role Overview: 

We are looking for a Lead Generation & Marketing Associate to join our Commercial team and support both business development and marketing efforts. This role will assist in conducting global market research across several key areas including target companies and personas, AI-for-manufacturing competitors, outreach channels, and relevant industry events. In addition to lead generation, the role will contribute to the planning and execution of marketing campaigns to amplify our brand presence and drive engagement.

Roles and responsibilities will include, but are not limited to: 

• Investigate sales prospects from a direct and partner perspective as per the verticals we're looking to play in and our selection criteria. 
• For Direct sales, narrow down the search to specific personas that we're looking to target. 
• Perform well structured research on the targets in order to craft the ideal reach out message. 
• Be able to explore potential partners to determine if our Customer Value Proposition and the partner's Customer Value Proposition are complementary to each other. 
• Emailing and Calling prospects to set up further discussions with our Commercial Team. 
• Be able to conduct and present well structured competitor research. 
• Be able to conduct and present well structured research on prevailing market trends within manufacturing globally.  
• Aspire to grow within this role to becoming a Bus Dev specialist in a Tech/SaaS environment
• Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing.
• Assist with developing and managing content across various social media channels.
  

Skills Required

• Undergraduate degree in BCom, Marketing, Communication, Business Administration, or a similar field 
• Proficient written and verbal communication skills
•  Proficient in the use of LinkedIn Sales Navigator and HubSpot
•  Good research proficiency 
•  Willing and able to learn new things about the manufacturing space. 
•  Good problem solving ability
•  Must be a self-starter and be able to take initiative
•  Knowledge of manufacturing is an advantage
•  1-2 years software sales/commercial/marketing experience is an advantage
  

If you’re interested in kickstarting your career in Sales or Lead Generation and getting a closer look at Industry 4.0, then this is the job for you!