This is a remote position.
Job OverviewWe are looking for a proactive and results-driven Lead Generation / Business Development Specialist to help identify new business opportunities, engage potential clients, and build a consistent sales pipeline.
The ideal candidate has proven experience in outbound prospecting, cold calling, and cold email outreach. This role requires someone who communicates confidently, works independently, and can consistently generate qualified meetings. Experience using AI tools such as Claude and ChatGPT to improve research, messaging, and productivity is also essential.
Research and identify potential clients that match the target customer profile.
Generate and qualify leads through outbound prospecting.
Conduct cold calls and personalized cold email campaigns.
Deliver brief and engaging introductory presentations to prospective clients.
Build rapport, identify business needs, and communicate the company’s value proposition.
Handle initial questions and objections professionally.
Follow up consistently with prospects and schedule qualified meetings for the sales team.
Build, organize, and maintain a healthy sales pipeline.
Keep lead information, outreach activities, and follow-up notes accurate and updated.
Use AI tools, including Claude and ChatGPT, to support prospect research, outreach personalization, and productivity.
Track performance and consistently meet agreed activity and appointment-setting KPIs.
Work independently and take ownership of lead-generation activities.
Proven experience in lead generation, business development, appointment setting, or a similar outbound sales role.
Strong cold-calling and cold-email outreach experience.
Excellent spoken and written English communication skills.
Confidence in delivering short presentations and speaking with decision-makers.
Strong prospecting, lead qualification, follow-up, and objection-handling skills.
Familiarity with AI tools such as Claude and ChatGPT.
Experience using CRM systems, email outreach platforms, and lead-generation tools is an advantage.
Organized, resourceful, self-motivated, and results-oriented.
Ability to generate opportunities and manage daily responsibilities with minimal supervision.
Reliable internet connection and a professional remote-work setup.
Available to work full-time during US Eastern Time hours.
Must not have any secondary employment or other professional commitments that may interfere with the role.
Consistently generating qualified leads and meetings.
Maintaining regular and professional follow-ups with prospects.
Keeping the sales pipeline organized and up to date.
Meeting agreed outreach, lead-generation, and appointment-setting KPIs.
Using AI tools effectively while keeping outreach personalized and authentic.
Skills Required
- Proven experience in lead generation, business development, appointment setting, or similar outbound sales role.
- Strong cold-calling and cold-email outreach experience.
- Excellent spoken and written English communication skills.
- Confidence delivering short presentations and speaking with decision-makers.
- Strong prospecting, lead qualification, follow-up, and objection-handling skills.
- Familiarity with AI tools such as Claude and ChatGPT.
- Experience using CRM systems and email outreach platforms (advantage).
- Organized, resourceful, self-motivated, and results-oriented.
- Ability to generate opportunities and manage daily responsibilities with minimal supervision.
- Reliable internet connection and a professional remote-work setup.
- Available to work full-time during US Eastern Time hours and no conflicting secondary employment.
What We Do
EasyHR Group provides affordable and trusted Human Resources, Health & Safety, Payroll, and Recruitment services specifically designed for small businesses and entrepreneurs in Canada. Their mission is to help Canadian small businesses navigate the complexities of HR and Occupational Health and Safety (OHS) requirements, allowing business owners to save time and focus on their core operational growth.
