DaBrian Marketing Group, LLC is a digital agency focused on providing marketing solutions to businesses that want to obtain digital awareness, cultivate meaningful customer relationships, and develop innovative strategies that lead to valuable customer insights, higher return-on-investment (ROI), and lower cost per sales.
Job DescriptionDaBrian Marketing is seeking a driven and results-oriented Lead Generation and Appointment Setter to support our business development efforts. You will be responsible for generating qualified leads, scheduling appointments for the sales team, and helping us exceed our monthly goal of 10+ booked appointments. You’ll leverage tools like Apollo.io, HubSpot, Google Voice, and LinkedIn to find and connect with high-potential prospects.
Key Responsibilities:
Book qualified sales appointments via Apollo.io, HubSpot, and Google Voice.
Make cold and warm sales calls to potential clients, clearly articulating the value of our SEO solutions and digital marketing services.
Use LinkedIn, SEMRush Lead Finder, and internal tools to identify, research, and qualify new leads.
Ensure all client details are accurately captured and provided to the sales/marketing team ahead of appointments.
Maintain and update prospect and client data on Apollo.io and HubSpot.
Consistently meet or exceed weekly/monthly KPIs including number of calls, emails, and appointments booked.
Deliver a professional, neutral-accented, and persuasive communication style across all touchpoints.
Conduct outreach to the US market with a strong understanding of regional business nuances.
- 1–2 years of experience in B2B sales, appointment setting, or sales coordination.
1–2 years of experience in SAAS or Digital Marketing environments.
Proven ability to sell or promote SEO, Local SEO, and related Digital Marketing solutions.
Strong verbal and written communication skills with a neutral accent.
Proficient in Google Workspace, Google Voice, Apollo.io, and HubSpot.
Familiarity with LinkedIn lead generation and SEMRush Lead Finder is a strong plus.
Self-motivated, organized, and comfortable working independently in a remote team environment.
APPLICATION SOFTWARE KNOWLEDGEABLE/REQUIRED: Google Suite, Apollo.io, HubSpot, SEMRush Lead Finder, Lead Generation with LinkedIn (nice to have)
Additional InformationTools & Platforms:
CRM: HubSpot
Lead Generation: Apollo.io, LinkedIn, SEMRush Lead Finder
Communication: Google Voice, Google Workspace
Compensation & Benefits:
Commission: 5% of closed deals (based on meeting/exceeding quota of 10 appointments/month)
PTO: 7 days annually
Availability: 8 AM – 5 PM EST/EDT
Top Skills
What We Do
DaBrian Marketing Group, LLC is a digital marketing agency focused on providing marketing solutions to businesses that want to obtain digital awareness, cultivate meaningful customer relationships, and develop innovative strategies that lead to valuable customer insights, higher return-on-investment (ROI), and lower cost per sales.
DaBrian Marketing Group, LLC’s mission is to provide our clients with innovative and proactive digital marketing solutions to increase brand awareness and achieve their goals by utilizing analytical evidence.
To achieve our mission, we will continue to nurture our mutually beneficial relationships, educate both our team and prospective clients, offer high-quality, cost-effective solutions, and focus our attention on providing clients with effective digital marketing strategies that are proven by analytics.
The DaBrian Marketing Group, LLC team is made up of passionate, intelligent, confident and creative individuals.Our entire team is involved in every project and has a voice in each decision. This provides us the opportunity to do great work without being over-managed. Together, we have created an environment where we know that our work is meaningful, both to the client and the project’s strategic direction. Working together as a team, DaBrian Marketing Group, LLC continues to grow as an innovative thought-leader in the Reading, Pennsylvania community, the analytical landscape, and the digital agency industry.
