About the Role
The Lead Analyst, Brand Building Investments (BBI) is responsible for the efficient management and analysis of marketing investments to ensure optimal use of resources and alignment with organizational financial goals. This position plays a critical role in preparing, monitoring, analyzing, and optimizing budgets related to brand-building initiatives, providing actionable recommendations to enhance performance and ROI. The role requires collaboration with cross-functional teams to deliver financial insights and drive strategic planning.
Key Responsibilities & Expectations
Budget Management
- Develop and manage Central BBI budgets for brand building and marketing expenses, ensuring accurate forecasting, allocation, and tracking.
- Monitor actual spend against Central budgets, investigating variances and presenting recommendations to stakeholders.
- Partner with marketing/ commercial and procurement organization and finance teams to implement cost-saving strategies and process improvements.
- Handle forecast loading into OneStream (or other financial systems) for marketing expenses and brand-building investments.
- Partner with relevant stakeholders to update projections, recharges and refine forecast accuracy
- Ensure timely and accurate reporting of COA and marketing investment performance, including monthly, quarterly, and annual results.
Month-End Close Activities
- Complete all month-end close responsibilities related to Central marketing expenses, ensuring accurate and timely accounting entries.
- Reconcile marketing-related accounts, including accruals, prepayments, and variances, to ensure accurate financial reporting.
- Validate and post necessary adjustments to the general ledger for marketing spend.
- Prepare detailed reports summarizing month-end results and variance analyses for review by senior management.
- Collaborate with finance teams to ensure compliance with internal controls and financial policies during the close process.
Stakeholder Collaboration & Communication
- Serve as the key financial partner for the marketing & Commercial team, ensuring alignment of investments with financial goals.
- Collaborate with cross-functional teams, including Marketing, Procurement, and Commercial Finance, to support decision-making and long-term strategy.
- Deliver regular updates on budget performance, investment highlights, and risks to senior management and marketing leads.
- Translate complex financial data into clear, actionable recommendations for non-financial stakeholders.
Governance & Compliance
- Ensure compliance with company policies and financial governance frameworks in all marketing spend-related activities.
- Maintain accurate documentation and audit-ready records for all marketing transactions.
Continuous Improvement & Ad Hoc Analysis
- Contribute to improving processes, systems, and tools for managing marketing investments efficiently.
- Support ad hoc projects and analyses to address urgent business needs or strategic initiatives.
- Stay updated on industry trends, benchmarks, and innovations in marketing spend management and budget optimization.
Knowledge & Experience
Education:
- Bachelor’s degree in Finance, Accounting, Business Administration, or a related field (Master’s degree or MBA preferred).
Experience:
- Minimum 3-5 years of experience in finance, accounting, or budget management, with demonstrated expertise in forecasting and cost allocation in a global or regional context.
- Experience with financial systems such as OneStream, SAP, Oracle, Ariba or equivalent tools.
- Familiarity with marketing spending and brand-building initiatives in industries like FMCG, Retail, or similar sectors is advantageous.
Technical Skills:
- Advanced Excel skills (financial modeling, pivot tables, etc.) and proficiency in financial systems for budgeting, forecasting, and reporting (e.g., OneStream).
- Expertise in forecasting processes, variance analyses, and cost allocation/recharge mechanisms across multiple markets.
- Solid knowledge of accounting principles and month-end close activities.
Soft Skills:
- Strong analytical skills with a detail-oriented approach to problem-solving.
- Excellent communication and presentation skills for both financial and non-financial stakeholders.
- Ability to manage competing priorities and deliver results in a fast-paced environment.
- Collaborative mindset with a commitment to working effectively across teams and regions.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Skills Required
- Bachelor's degree in Finance, Accounting, Business Administration, or a related field
- 3-5 years of experience in finance, accounting, or budget management
- Experience with forecasting and cost allocation in a global or regional context
- Experience with financial systems such as OneStream, SAP, Oracle, Ariba, or equivalent tools
- Advanced Excel skills, including financial modeling and pivot tables
- Expertise in forecasting processes, variance analysis, and cost allocation or recharge mechanisms
- Knowledge of accounting principles and month-end close activities
- Experience with marketing spending and brand-building initiatives in FMCG, retail, or similar sectors
- Master's degree or MBA
Dyson Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Dyson and has not been reviewed or approved by Dyson.
-
Healthcare Strength — Medical, dental, and vision offerings are broad, paired with company‑paid life and disability coverage, plus EAP, backup care, and wellness incentives. Employer‑funded healthcare dollars and premium‑discount or Lifestyle Spending Account options further enhance coverage value.
-
Retirement Support — A 401(k) with a company match is consistently advertised on U.S. postings. This provides predictable retirement support across roles.
-
Wellbeing & Lifestyle Benefits — Wellbeing programs, commuter benefits, and notable product discounts supplement core coverage. Wellness incentives and a Lifestyle Spending Account expand lifestyle support beyond medical plans.
Dyson Insights
What We Do
At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs over 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas
