Lead, External Communications, India

INDIA EXTERNAL COMMS LEAD - JD
The India External Communications Lead will provide strategic direction for all external communications efforts in support of Pfizer India. This includes executive support for India Country President and local country level external communications programs that drive business objectives and boost Pfizer's reputation in India.
The position reports to the Director of Emerging Markets External Communications (Asia).

• Oversee external communications function for Pfizer India market; provide strategic counsel and tactical communications support to India Country President, as well as country marketing teams and other functions in order to develop external communications country plans aligned with the business vision, mission and key priorities:
  • Incorporate key business priorities in external communications.
  • Ensure alignment with Corporate Affairs (CA) functional areas.
  • Coordinate closely with Media Relations, Public Affairs & Policy, Corporate Responsibility, HR and other key functions to develop messaging and communications documents for corporate / brand initiatives.
  • Play a key role to ensure coordination within businesses and commercial teams for major corporate and brand issues through close collaboration and support with Media Relations and other relevant functions.
• Supporting multiple business units (PBG, PGS, WRD, GPD); work collaboratively across all functions in the business units to manage proactive and reactive external communications:
  • Support country implementation and cascade of Pfizer and Emerging Markets Narrative that aligns with the Corporate platform and Pfizer reputation drivers.
  • Drive country initiatives that tell Pfizer's story externally and shape dialogue on value of innovation, partnering closely with Public Affairs & Policy, Media Relations and other Corporate Affairs functions, in order to boost reputation and recognition.
  • Partner commercial teams in India market, ensuring alignment with global messaging and priorities and that local teams have the external communications support needed to execute on local business strategies.
  • Coordinate with country Corporate Affairs (e.g. Public Affairs & Policy, CSR, Patient Advocacy) and regional Media Relations to support reactive communications efforts and develop proactive campaigns to boost recognition and reputation.
  • Product communications and disease awareness communications-Liaise with global PBG Category/TA communications teams and regional marketing teams to support communications plan/initiatives for priority growth products, including new product launches and disease awareness campaigns, in line with business strategies.
  • Corporate communications-Liaise with country Corporate Affairs (e.g. CSR, Patient Advocacy) and regional Media Relations to support communications plan/initiatives for country philanthropic/corporate responsibility efforts, patient-centricity efforts through engagement with patients/patient groups, and overall aligned to global direction in positioning of corporate reputation.
  • Provide guidance on key external communications activities for India Country President and other country leads and support content development, collaborating with other teams on content related to therapeutic areas of business focus.
  • Issues management-key member of rapid response team to ensure coordination within business.
  • Support communications for local country business development and partner announcements.
  • Manage local country PR agencies and any outsourced communications support.

BASIC QUALIFICATIONS
Capability requirements:

• Bachelor degree required, preferably in communications, English or related field.
• 18 years of experience and demonstrated skills in developing, managing and delivering communications strategies and plans in a large, complex organization.
• Scientific knowledge/background.
• Solid external communications experience.
• Strong issues management skills and experience.
• Strong ability to work effectively across functions and levels; proven collaborator.
• Excellent written and oral communications skills.
• Ability to counsel and interface successfully with senior executives.
• Understanding about how to effectively use communications to influence internal and external audiences.
• Able to align and integrate communications strategy with business strategy.
• Ability to research, develop, deliver and measure communications strategies and plans.
• Ability to assimilate strategic information and convert it into clear and concise messages that colleagues can understand.
• Expertise in communications concepts, practices, strategies and tactics based on understanding of key audiences and corporate objectives.
• Able to work to tight deadlines, manage multiple projects at once and maintain professionalism under pressure.
• Strong analytical, planning, attention to detail, and prioritizing skills.
• Proactive, self-starter, and able to work independently.
• Excellent networking and relationship-building skills and the ability to interact with confidence with various levels and functions.
• Based in India.

PREFERRED QUALIFICATIONS

• Experience in healthcare/pharma sector strongly preferred.
• Media relations and regional communications experience a plus.

Work Location Assignment: On Premise
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Public Affairs & Communication