We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
Position Summary
It's a new day in health care. Combining CVS Health and Aetna – referring to merger in 2018 - was a transformative moment for our company and our industry, establishing CVS Health as the nation’s premier health innovation company. Through our health services, insurance plans, and community pharmacists we are pioneering a bold new approach to total health. At CVS Health, we have an unmatched ability to engage with consumers, where 70% of the population lives within 3 miles of a CVS store and 1 in 3 Americans interact with one of our services at least once annually.
Reporting to the Executive Creative Director, Experience Design, the Lead Director, Omnichannel Experiential Design will lead the creative vision and execution for programs that shape how customers experience the brand across physical, digital, and experiential environments. This role is responsible for developing compelling, insight-driven creative that strengthens brand presence, drives engagement, and orchestrates the seamless integration of digital and physical experiences.
This leader will bring a broad experience design capability and a strong point of view on how brand, environment, communication, content, and technology come together to create meaningful customer interactions. They will lead work spanning store formats, signage systems, display, dynamic digital content, activations, events, sponsorships, and other customer-facing experiences that bridge retail and non-retail touchpoints.
The ideal candidate is a proven senior creative leader with strong conceptual range, high standards for craft, and deep experience translating strategy into omnichannel experiential design solutions. This person should bring expertise across brand experience, retail communications, environmental graphic design, shopper marketing, wayfinding, visual merchandising, digital content, and emerging tools and technologies. They must demonstrate a passion for human-centered design and for solving complex business challenges through compelling, effective creative.
This is a leadership position that requires inspiring internal creative teams while partnering closely with cross-functional teams and external partners. The ability to impact and influence key stakeholders is critical. The Lead Director, Omnichannel Experiential Design will be responsible for ensuring that the brand is being represented properly and consistently across all touchpoints, while delivering against customer, brand, and business goals.
This role is eligible for remote or hybrid work within the Eastern or Central time zones. The successful candidate should be prepared to travel approximately 1-2 times per quarter, primarily to Rhode Island offices and pilot locations. As a Director-level leader, additional travel may be required as needed to support business priorities, strategic initiatives, and cross-functional partnerships.
Responsibilities include but are not limited to:
- Lead the development of breakthrough creative concepts that connect customer experience strategy, shopper insights, and business objectives across a broad portfolio of omnichannel experiential projects
- Shape and oversee experience design solutions across store formats, signage, display, digital screens, events, sponsorships, and other brand experiences
- Orchestrate the seamless integration of physical and digital touchpoints to create cohesive, connected customer experiences
- Lead successful delivery of environmental communications, dynamic digital content, print collateral, and experiential elements that drive engagement, loyalty, and action
- Oversee the end-to-end creative process from concept to execution, maintaining high standards for craft, consistency, and effectiveness, while balancing operational, budget, timeline, and production constraints
- Present creative concepts and rationale clearly to senior stakeholders, building alignment and confidence across functions
- Guide and mentor a team of designers, writers, and creative leads, fostering a culture of collaboration, innovation, and accountability
- Cultivate trusted partnerships with peers, internal team members, cross functional business teams and external partners.
- Maintain a strong understanding of retail trends, consumer behavior, experiential design trends and AI enabled tools that can improve creative development and execution at scale
Required Qualifications
- 10–15 years of experience in creative leadership roles within an agency and/or corporate environment, with a strong foundation in visual & verbal communication design
- Strong portfolio demonstrating concept development and execution across experiential design, retail communications, environmental graphics, digital content, events, sponsorships, and customer-facing campaigns
- Deep knowledge in environmental graphic design and visual storytelling including layout, typography, color, photography, scale, materials and production considerations
- Experience translating brand, marketing, and shopper experience strategies into high-impact creative concepts across multiple formats, channels, and touchpoints
- Experience leading the development of dynamic digital screen content, with strong understanding of short-form storytelling, storyboarding, modular systems, motion, pacing, and screen-based composition
- Proven ability to lead omnichannel creative work that connects physical and digital experiences in a cohesive way
- Exceptional team leadership skills with a track record of inspiring talent, developing teams, and building strong creative culture
- Strong collaboration and partnership skills with ability to impact and influence individuals at senior levels-both internally and externally
- Excellent presentation, storytelling, and interpersonal skills
- Thrive in a fast-paced environment and manage multiple projects simultaneously
- Strong hands-on team player with enthusiasm, positive attitude and the willingness to do what it takes to get the job done
- Advanced proficiency in design tools and workflow (Adobe Creative Suite, Figma, Aftereffects)
Preferred Qualifications
- Experience working within a large, complex organization
- Experience leading work that spans retail, non-retail, experiential, environmental, and digital customer touchpoints
- Strong familiarity with AI tools and emerging technologies applied to creative development and content production
- Familiarity with print production, fabrication, environmental graphics, and retail executions
Education
Bachelor’s Degree in Graphic Design, Visual Communication, Advertising, Fine Art or related field OR equivalent work experience
Pay Range
The typical pay range for this role is:
$100,000.00 - $231,540.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
Additional details about available benefits are provided during the application process and on Benefits Moments.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Skills Required
- 10-15 years of experience in creative leadership roles in an agency or corporate environment
- Strong portfolio demonstrating experiential design, retail communications, environmental graphics, digital content, events, sponsorships, and customer-facing campaigns
- Deep knowledge of environmental graphic design and visual storytelling, including layout, typography, color, photography, scale, materials, and production
- Experience translating brand, marketing, and shopper experience strategies into creative concepts across multiple formats and channels
- Experience leading dynamic digital screen content development, including storytelling, storyboarding, modular systems, motion, pacing, and screen composition
- Proven ability to lead omnichannel creative work connecting physical and digital experiences
- Exceptional team leadership skills and experience developing talent and creative culture
- Strong collaboration and stakeholder influence skills at senior internal and external levels
- Excellent presentation, storytelling, and interpersonal skills
- Ability to manage multiple projects in a fast-paced environment
- Advanced proficiency with Adobe Creative Suite, Figma, and After Effects
- Bachelor's degree in Graphic Design, Visual Communication, Advertising, Fine Art, or related field, or equivalent work experience
- Experience working within a large, complex organization
- Experience spanning retail, non-retail, experiential, environmental, and digital customer touchpoints
- Familiarity with AI tools and emerging technologies applied to creative development and content production
- Familiarity with print production, fabrication, environmental graphics, and retail executions
CVS Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CVS Health and has not been reviewed or approved by CVS Health.
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Healthcare Strength — Health coverage includes medical, dental, and vision with HSA-eligible options, free preventive care, virtual care, and access to MinuteClinic services. Mental-health resources such as counseling support are emphasized, and coverage is often considered solid for full-time colleagues.
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Retirement Support — A dollar-for-dollar 401(k) match up to 5% after one year and an Employee Stock Purchase Plan are consistently highlighted in Total Rewards materials. Feedback suggests retirement programs are a meaningful strength within the overall package.
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Wellbeing & Lifestyle Benefits — Wellbeing offerings include up to 20 no-cost counseling sessions per issue, backup care, tuition assistance, and substantial in-store discounts, alongside broader wellness tools. These everyday perks expand value beyond base pay and can be especially meaningful for full-time schedules.
CVS Health Insights
What We Do
CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.
