At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.
Position Summary
The Lead Director, Aetna B2B Provider Marketing Strategy, will work with the Executive Director to develop and execute effective marketing plans for improved provider experience. This role will manage projects from conception through tactical execution and measurement against KPIs.
This role focuses on supporting provider and health care marketing strategies across the Aetna businesses to increase brand consideration, affinity, and ultimately business growth in an increasingly diverse marketplace. The focus will be on all lines of businesses (Commercial, Medicare, Medicaid, Individual) within Aetna.
This lead director will partner across marketing and internal stakeholders to leverage marketing opportunities within health care providers, hospitals, and doctors, and provide integrated and executable recommendations to deliver on business challenges.
As Lead Director, you are creating new provider marketing channels, developing differentiating positioning and content, and driving decisions about our marketing strategy and marketing mix across platforms, local presence, and activation teams. You must be an innovator and a change agent with a passion for B2B client-centric, needs-based marketing. You will be responsible for the creation, development and delivery of data-driven marketing programs and campaigns.
The Lead Director and team members will collaborate cross-functionally with internal and external partners to bring our B2B strategies to life through impactful marketing content, assets and programs that improve provider and member experience.
Required Qualifications
- 10+ years of experience in marketing
- Strong strategic, critical thinking, and conceptual abilities; ability to contribute to strategic planning discussions
- Excellent written and verbal communication skills, including sharing ideas and information across diverse audiences and creating compelling presentations
- Marketing Expertise: Solid background in B2B and/or B2C marketing, showcasing a deep understanding of marketing strategies, tactics, and best practices. experience.
- Experience building successful communication plans for different audiences
- Experience communicating a story to clients
- Attention to detail and ability to juggle multiple priorities at the same time
- Ability to influence others, work effectively in a matrix environment, and interact with all levels of the organization
- Ability to meet deadlines and maintain confidentiality. Strong performance accountability orientation, both in terms of following through on commitments and deadlines
Preferred Qualifications
- Experience with community relations will be valued
- Experience in health insurance/healthcare, product, marketing, brand management, agency management, providing well-rounded perspective on strategic marketing initiatives.
Education - Bachelor’s degree in marketing, communications, journalism or related field or equivalent experience (4 years)
Pay Range
The typical pay range for this role is:
$100,000.00 - $231,540.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit https://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 07/09/2025Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
CVS Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CVS Health and has not been reviewed or approved by CVS Health.
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Healthcare Strength — Health coverage includes medical, dental, and vision with HSA-eligible options, free preventive care, virtual care, and access to MinuteClinic services. Mental-health resources such as counseling support are emphasized, and coverage is often considered solid for full-time colleagues.
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Retirement Support — A dollar-for-dollar 401(k) match up to 5% after one year and an Employee Stock Purchase Plan are consistently highlighted in Total Rewards materials. Feedback suggests retirement programs are a meaningful strength within the overall package.
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Wellbeing & Lifestyle Benefits — Wellbeing offerings include up to 20 no-cost counseling sessions per issue, backup care, tuition assistance, and substantial in-store discounts, alongside broader wellness tools. These everyday perks expand value beyond base pay and can be especially meaningful for full-time schedules.
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What We Do
CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.
