We are looking for a Senior Manager who combines strong execution capability with product and growth thinking to operationalize the digital growth engine.
This role will own day-to-day execution of cross-sell journeys, experimentation, and performance tracking, working closely with CX, Product, Digital, and Business teams to drive measurable impact
1. Cross-Sell Journey Execution
Build and deploy contextual cross-sell and upsell journeys across:
• Web
• App
• Marketplace
• Smartflo
• Embed product recommendations across lifecycle stages:
• Onboarding
• Usage
• Billing
• Support
2. Growth Experimentation & Optimization
Run structured A/B experiments on:
• Offers and bundles
• Product placements
• Recommendation logic
• Upgrade pathways
• Continuously optimize conversion rates, click-throughs, and adoption metrics
3. Product Discovery Enablement
• Improve visibility and discoverability of connectivity, cloud, and SaaS offerings
• Work with Product and CX teams to ensure contextual relevance of recommendations
4. Performance Tracking & Insights
Track and report key metrics:
• Conversion rates
• Revenue per user
• Feature adoption
• Cross-sell penetration
• Generate insights and recommendations for continuous improvement
5. Stakeholder & Execution Management
Work closely with:
• Digital / Product teams for implementation
• CX for journey alignment
• Business teams for product prioritization
• Drive execution through clear timelines, ownership, and follow-through
6. Campaign & Lifecycle Integration
Align cross-sell journeys with:
• Campaigns
• Lifecycle triggers
• Customer segments
• Ensure seamless integration across channels and touchpoints
7. Build & Scale the Growth Function
• Identify capability gaps and build a small execution team over time
• Establish repeatable processes and playbooks for growth execution
Expected Outcomes
• Measurable increase in cross-sell conversion and revenue contribution
• Improved multi-product adoption across customer base
• Higher engagement and feature discovery across platforms
• Strong execution of growth experiments with clear ROI tracking
• Establishment of a scalable digital growth execution model
Key Attributes
- Should be Customer-centric: empathetic and curious with an ability to internalize the point of view of our customer and exhaustively represent their wants, needs and pain points
- Forward thinker: should have the aptitude for creative and innovative thinking and analysis
- Good interpersonal, networking and influencing skills
- Problem solving and analytical skills
- Data driven mindset with an aptitude for technology
- Strong project management skills
- Change management and communication skills
- Be Collaborative. Should be able to thrive in a culture of collaboration and promote deep partnership between cross-functional teams.
Preference • 6–10 years experience in digital product, growth, or performance marketing roles
• Strong understanding of customer journeys and digital platforms
• Hands-on experience with: A/B testing, Conversion optimization, Growth analytics
About Us
Top Skills
What We Do
Tata Tele Business Services (TTBS), belonging to the prestigious Tata Group of Companies, is the country’s leading enabler of connectivity and communication solutions for businesses. With services ranging from connectivity, collaboration, cloud, security, and marketing solutions, TTBS offers the largest portfolio of ICT services for businesses in India. With an unwavering focus on customer-centricity and innovation, TTBS continues to garner recognition from customers and peers alike.
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