Lead Development Manager

Company Description

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.

Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.

Check us out on the web!

Job Description

As a Lead Development Manager, you will lead and optimize the entire process for assigning and distributing sales leads to our partner network. This role is critical to the success of our sales channels, and you will be responsible for ensuring that leads are assigned effectively based on a variety of factors, including sales targets, performance analytics, territory considerations, and team workloads. With your strategic mindset, you’ll guide the company in maximizing sales opportunities, improving conversion rates, and optimizing resource allocation. This is a high-impact role where you’ll drive performance and lead continuous improvement through data-driven insights and thoughtful decision-making.

As a Lead Development Manager, your duties and responsibilities will include:

• Optimizing Lead Distribution:
  • Ensuring the right leads are assigned to the right teams or partners at the right time, based on a combination of performance data, territory considerations, and workload distribution
  • Maximizing conversion rates and sales opportunities by applying data-driven decision-making to lead management
• Driving Sales Performance:
  • Analyzing lead performance and identifying key trends to enhance the quality and conversion of leads
  • Proactively redistributing leads that are underperforming, ensuring consistent sales growth and partner success
• Building Predictive Models:
  • Developing and refining predictive models that forecast lead trends, optimize sales coverage, and balance territories effectively
  • Leveraging analytics to create long-term, scalable lead distribution strategies that align with sales goals and business objectives
• Enhancing Territory Management:
  • Collaborating with sales managers and partners to design and implement territory models that balance blitz areas and permanent teams, ensuring maximum coverage and sales efficiency
  • Utilizing mapping and data density tools to optimize territories and improve partner productivity
• Improving Cross-Functional Collaboration:
  • Partnering with sales, marketing, and operations teams to ensure lead management strategies are aligned with company-wide goals and growth initiatives
  • Working closely with Martech to enhance lead quality and collaborate on the continuous improvement of sales tools and platforms (e.g., Spotio)
• Enabling Data-Driven Decision-Making:
  • Providing actionable insights and performance reports to senior leadership, enabling them to make informed strategic decisions
  • Developing dashboards and advanced reporting tools (such as Looker Studio) that deliver real-time sales intelligence to both sales and marketing teams
• Driving Continuous Process Improvement:
  • Continuously evaluating and optimizing lead management processes to drive operational efficiency and sales effectiveness
  • Identifying opportunities for automation and improvements that will scale lead distribution efforts as the company grows
• Shaping Strategic Sales Initiatives:
  • Influencing key sales initiatives and go-to-market strategies by providing data-driven insights on lead performance and channel effectiveness
  • Offering recommendations based on performance analytics to ensure alignment with overarching sales targets and business outcomes

Qualifications

WHAT IT TAKES TO CATCH OUR EYE:

• Are highly analytical and enjoy working with large datasets to derive actionable insights.
• Can make data-driven decisions that align with business strategy and sales goals.
• Have a collaborative mindset, working closely with cross-functional teams (sales, partners, marketing) to implement lead distribution strategies.
• Are comfortable managing complex systems like Spotio and mapping software to optimize territories and partner performance.
• Can synthesize complex data into clear, concise, and actionable recommendations for senior leadership.
• Are proactive, able to identify performance gaps, and take steps to address them in real-time.

BONUS PONTS FOR:

• Experience with sales lead reporting and distribution processes
• Advanced experience with Looker Studio or other BI platforms (Power BI, Tableau, Yellowfin)
• Familiarity with Spotio or similar sales management platforms
• Experience in VBA and advanced Excel functions for reporting and data analysis
• Knowledge of Google Big Query or other comparable database management systems (DBMS)
• Expertise in building predictive models and territory models based on sales and performance analytics

#LI-SS1

Additional Information

WHY JOIN US?

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits. 

Diversity, equity and inclusion are at the center of our grounding belief in Being Real. 

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer/Veterans/Disabled

For all applicants, please take a moment to review our Privacy Notices:

• Brightspeed’s Privacy Notice for California Residents
• Brightspeed’s Privacy Notice