EF Explore America is seeking a Lead Development Coordinator to join our New Leads team (part of Growth Marketing team) who will primarily focus on generating new business through email marketing. In this role, you’ll be responsible for partnering with sales teams to manage, plan, and implement marketing strategies aimed at generating new business, and furthering our mission of opening the world through education.
Who are we?
Customer-first and collaboration-forward, the Growth Marketing team is intentionally embedded into the sale organization and leverages our deep understanding of the customer and the business to drive the strategies and solutions that get more students and teachers exploring the world—getting us closer to our goal of making travel-based learning essential.
Your Responsibilities:
- Design and implement direct email marketing campaigns
- Ensure prompt and accurate communication with external clients and internal sales staff
- Provide regular stats and reports to keep Director of Sales, Sales Managers and sales consultants informed
- Partner with Director of Sales, Sales Managers, and sales consultants to help drive focus, support strategic plans, and execute tactically
- Implement your proficiency in Microsoft Office to deploy, track and maintain all marketing campaigns
Who You Are:
- You are deadline oriented and can manage a lot of priorities at one time
- You have impeccable attention to detail
- You see a problem as a challenge, not a roadblock
- You enjoy creating efficiencies around process
- You have excellent collaborative skills
- You are highly adaptable
- You have expertise in Microsoft Office and Salesforce Marketing Cloud
The Team:
- We’re travelers, innovators, thinkers and doers
- We help teachers and students throughout the country discover the world
- Open and collaborative
- Strategic and thoughtful
Why you’ll love working here: Perks, Benefits, and more!
This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.
In addition, you can expect:
- Commitment to professional growth: robust monthly calendar of trainings and workshops
- Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
- Exciting business travel opportunities
- 25% company match on your 401(k) contributions
- Market-leading medical, dental and vision coverage, along with options for life and disability insurance, legal and pet insurance
- Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
- Access to fertility care and family-building support
- Wellness benefits including a yearly fitness reimbursement
- Frequent social and learning events, including access to our employee-run resource groups
- Robust Employee Assistance Program
- Tenure-based sabbatical eligibility
- EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
- Discounts at local venues and businesses
- Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.
- Compensation for this role is $50,000, with a bonus potential of $10,000
Skills Required
- Experience designing and implementing email marketing campaigns
- Expertise with Salesforce Marketing Cloud
- Proficiency with Microsoft Office to deploy, track, and maintain campaigns
- Strong communication and collaboration with sales teams and external clients
- Ability to produce regular statistics and reports for sales leadership
- Ability to manage multiple priorities and meet deadlines with high attention to detail
What We Do
A career at EF is something different. You’ll think boldly, own your job, and create a career you are proud of—and have fun doing it. When you join EF, you will join a global community of creative minds, innovators, and change-makers. Since 1965, we've created programs that help people see new places, experience new cultures, and learn about the world and themselves. People are at the heart of everything we do, and it all begins with the talented and collaborative EFers who bring our mission-opening the world through education- to life across 55 countries and counting.
