The Role
Lead end-to-end demand generation for a multi-product B2B SaaS platform. Build and manage a demand team, own channel portfolio (paid search, paid social, SEO, content, events), drive new acquisition and expansion, run ABM plays, manage BDR outcomes, use AI/automation to improve efficiency, and deliver predictable, forecastable pipeline growth (2–3x YoY target).
Summary Generated by Built In
Zuddl is the unified events platform that gives B2B marketing teams complete ownership of their brand, their data, and their pipeline impact — across conferences, field events, webinars, and trade shows. Instead of duct-taping point solutions together or waiting on agencies and web dev queues, teams at Figma, CrowdStrike. Iterable, and Grafana Labs use Zuddl to design pixel-perfect event experiences, launch programs in minutes, and prove revenue impact back to the business — all from one platform they actually control.
- You own end-to-end demand creation across our multi-product platform, with one clear objective: 2–3× YoY revenue growth.
- Multi-Product Demand Engine - Design and execute demand strategies across Zuddl's modular platform (webinars, field events, conferences, third-party events). You'll build systems that drive both new customer acquisition and expansion across product lines.
- Team Leadership- Build and lead a high-caliber demand team with clear channel ownership and minimal handoffs. You'll hire for judgment and autonomy, using AI and automation to eliminate low-judgment work.
- Channel Portfolio Management - Own paid search, paid social, SEO, content, events/community, and emerging channels. You'll make explicit trade-offs based on marginal pipeline contribution, not historical momentum.
- BDR Function - Own the BDR outcome end-to-end in partnership with sales, including ICP definition, sequencing, AI-assisted outbound, and conversion mechanics.
- ABM & Orchestration - Design account-centric plays that coordinate events, digital channels, outreach, and content to collapse buyer indecision across the buying committee.
- Market Gravity Creation - Ideate and direct the creation of free tools, benchmarks, and interactive growth assets that generate authentic demand at scale.
Experience:
- 5–8+ years in B2B SaaS demand generation, with demonstrated success building scalable demand engines
- Track record of managing both channels and teams in high-growth environments
- Experience with multi-product or platform marketing (not single-SKU SaaS)
- Proven ability to forecast and deliver pipeline commitments
How You Think:
- Systems thinker who designs for compounding returns, not just campaign outcomes
- First principles approach to strategy; willing to challenge "best practices"
- Comfortable making trade-offs between competing priorities
- Data-informed but not paralyzed by analysis
How You Operate:
- High agency: You translate business objectives into execution plans without needing detailed direction
- Bias to action: You ship and iterate rather than wait for perfect information
- Early problem surfacing: You flag risks and blockers before they become critical
- Comfortable with accountability: You're on the hook for numbers and own both wins and misses
- Predictable pipeline across segments that sales commits to and converts
- Channels managed by returns, with data-driven optimization and portfolio rebalancing
- Marketing is trusted to commit and deliver on pipeline and revenue forecasts
- Competitive compensation
- Employee Friendly ESOPs
- Remote working with an option to rent coworking spaces
- Flexible Leave Program
- Home Workstation Setup
- A culture built on trust, transparency, and integrity
- Ground floor opportunity at a fast-growing series A startup
Skills Required
- 5-8+ years in B2B SaaS demand generation with scalable demand engine experience
- Proven track record managing channels and teams in high-growth environments
- Experience with multi-product or platform marketing (not single-SKU SaaS)
- Proven ability to forecast and deliver pipeline commitments
- Experience owning paid search, paid social, SEO, content, events/community, and emerging channels
- Experience building and leading a demand team, hiring for judgment and autonomy
- Ownership of BDR outcomes including ICP definition, sequencing, and AI-assisted outbound
- Design and execute ABM and account-centric orchestration across channels and events
- Systems thinking and first-principles approach; data-informed decision making
- Comfort with accountability for numbers and iterative, bias-to-action execution
Am I A Good Fit?
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The Company
What We Do
Zuddl is a unified events and webinars platform, which helps B2B event marketers simplify their event tech stack. Instead of using 8-10 different tools and platforms for running one event end to end, use Zuddl to manage your in-person, virtual and hybrid event programs and webinars from one platform. Zuddl is trusted by companies like Stack Commerce, Rocket Lane, ServiceNow, Storyblok, Mindtickle, Cloudsmith, Expensify, Partnership Leaders, United Nations, NAMIC, HBA, NASSCOM, Google, Microsoft, Kellogg’s amongst others to help them unify their event stack
