Bally’s Interactive is redefining the future of entertainment by powering one of the world’s most dynamic entertainment ecosystems. We believe the customer experience is the product, and through technology and innovation, we create experiences that captivate and delight our customers.
You’ll apply your expertise in sports betting, iGaming, live sports streaming, payments and fraud prevention, CRM, and gamification technologies. Whether your passion lies in data, AI, machine learning, user experience, security, or emerging tech, you’ll have the opportunity to grow, innovate, put your ideas to the test, and make a real impact.
Join our team and elevate your career in a rapidly growing industry that rewards bold thinking, creativity, and innovation.
Bally’s Media is looking for a Lead Analyst who loves digging into data and uncovering the story behind it. Our streaming platforms generate a huge amount of information about how fans watch, what they love, and what keeps them coming back. Your job? Turn all that data into insights that help us make smarter decisions about our products, programming, and strategy.
This role isn’t just about building dashboards or tracking KPIs. We’re looking for someone who’s curious, analytical, and excited to connect the dots. Someone who can look at the numbers, ask the right questions, and help the business understand not just what’s happening across our streaming platforms, but why.
You’ll work closely with teams across Product, Programming, Marketing, and Finance to make sure decisions are powered by clear insights, reliable data, and a deep understanding of our audience.
This role is a current vacancy , and we are actively seeking a candidate to join the team.
What You'll Do- Own and maintain trusted reporting across Bally’s Media streaming platforms, including viewership, engagement, retention, and monetization metrics
- Analyze audience behavior and content performance across leagues, teams, matchups, and programming to uncover trends and performance drivers
- Turn data into clear insights and recommendations that shape product strategy and business decisions
- Deliver recurring executive reporting that highlights key trends, opportunities, and risks
- Spot patterns, anomalies, and emerging trends before anyone else does
- Validate data integrity across analytics tools and pipelines, digging in when numbers don’t line up
- Partner with engineering and vendors to resolve analytics or instrumentation issues
- Support Product, Programming, Marketing, and Finance with analysis that drives smarter decisions
- Improve and scale analytics frameworks, dashboards, and reporting workflows as our platforms grow
- 6+ years of experience in analytics, business intelligence, or product analytics
- Experience analyzing consumer digital products (media or streaming experience is a plus)
- Excellent SQL and data analysis skills
- Experience with analytics platforms such as Mixpanel, Amplitude, GA4, or similar
- Familiarity with streaming analytics platforms such as Mux or equivalent
- Experience building dashboards and executive-level reporting
- Ability to translate complex analysis into clear, actionable insights that people can actually use
Why You'll Love Working Here
Join a team where the culture hits just as hard as the wins:
- Competitive pay with annual salary reviews & performance bonuses
- Top-tier health benefits from day one
- RRSP contributions for long-term wins
- Monthly socials & team building events
- Wellness wallet & home office allowance
- Work-from-anywhere month (yes, really!)
- Downtown office with snacks, games & unbeatable energy
DNA / Values
At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!
We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.
Equal Opportunities
At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.
Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.
We believe passionately that employing a diverse workforce is central to our success, this is our superpower.
We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.
We use Metaview, an AI-powered note-taking tool, during interviews to help capture key discussion points. The tool is used for note-taking purposes only and does not evaluate candidates or influence hiring decisions. Interview notes are used solely for recruitment purposes and are handled in accordance with applicable U.S. and Canadian privacy laws.
Salary range: $100,000-$130,000 CAD
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Top Skills
What We Do
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play. Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.
