At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.
If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!
OVERVIEW:
Job Purpose:
As the Lead Data Analyst supporting our Customer Analytics portfolio, you’ll play a pivotal role in uncovering strategic insights that drive data-informed decision-making. With minimal oversight, you’ll lead high-impact analyses and occasional reporting efforts, transforming complex data from diverse sources into clear, actionable narratives.
You’ll focus on understanding customer behavior, lifecycle, and journey patterns to help shape personalized experiences and optimize engagement strategies. This role also positions you as a subject matter expert, guiding stakeholders through data-driven opportunities and challenges with confidence and clarity.
Job Responsibilities:
Analytics & Testing
Lead strategic analyses focused on customer behavior, lifecycle, segmentation, and journey patterns to uncover insights that inform business decisions.
Use advanced SQL skills and cloud platforms like GCP to query, join, and manipulate raw data from disparate sources, transforming it into cohesive, actionable stories.
Apply strong data storytelling and presentation skills to deliver insights and recommendations to both technical and non-technical audiences.
Define analytical priorities for the functional area and delegate work effectively to meet business timelines and objectives.
Ensure the quality and relevance of analytical output, proactively improving processes to accelerate value generation.
Contribute to and implement statistically sound test designs, presenting findings that influence mid- and long-term strategy.
Leverage tools such as Excel and PowerPoint to support reporting and communication of insights.
Business Stakeholder Support
Serve as the go-to analytics partner for stakeholders across the organization, especially those working with Athlete data and analytics needs.
Respond to ad hoc analytics and reporting requests, offering guidance on methodology, metric interpretation, and use of self-service tools.
Lead training sessions to empower business users with tools like Intera and Power BI, enhancing data literacy and self-sufficiency.
Team Leadership & Development
Act as a mentor and coach to junior analysts, sharing best practices and fostering analytical growth.
May manage direct reports, with responsibility for their development and teammate engagement.
Desired Skillset:
Experience with customer analytics across digital, retail, and omnichannel touchpoints.
Proven track record in analyzing customer behavior, segmentation, lifetime value, churn, and acquisition metrics.
Hands-on experience with data platforms and analytics tools such as SQL, Python/R, and visualization tools such as Power BI or Looker. Experience with cloud data platforms (e.g., Google BigQuery) preferred.
Experience with Customer Analytics, Customer Journey Analytics and/or Customer Profiling Analytics a plus.
Strong knowledge of customer data models, including first-party data strategy, CRM data structures, and integrating data across multiple data sources.
Demonstrated ability to influence business strategy through customer insights.
R, Python, experience with BI tools (Tableau, Qlik, PowerBI); Testing and Optimization Tools
QUALIFICATIONS:
Bachelor's Degree or Equivalent Level Preferred Economics, Statistics, Liberal Arts or Related Field.
5-7 Years of Experience
SQL, GCP, Excel, PowerPoint
Experience with customer analytics and data storytelling
At DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.
To ensure a smooth and secure experience, please note the following:
Cameras must be on during all virtual interviews.
AI tools are not permitted to be used by the candidate during any part of the interview process.
Offers are contingent upon a satisfactory background check which may include ID verification.
If you have any questions or need accommodations, we’re here to help. Thanks for helping us keep the process fair and secure for everyone!
#LI-FD1
Targeted Pay Range: $76,500.00 - $124,600.00. This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits. Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and equitable pay.DICK'S Sporting Goods complies with all state paid leave requirements. We also offer a generous suite of benefits. To learn more, visit www.benefityourliferesources.com.Similar Jobs
What We Do
YOU LIVE AND BREATHE SPORTS. SO DO WE.
In work and in life. On the field, the court or the ice. Nothing wins like a commitment to excellence; to your team and your goals. At DICK’S Sporting Goods, it’s this kind of thinking that inspires our mission.
Our culture is the result of people who give their all and always have their head in the game. People who are Passionate, Committed, Skilled and Driven to help athletes – and one another – achieve their personal best. That includes sharing our success to fund local teams, coaches and mentors.
Sports can shape who we are and who we’re becoming. They can build character, transform communities and change lives. Our recognition of the power of sports creates a sense of purpose that empowers us to perform at the highest level for the athletes and communities we serve.
If you love sports as much as we do, join us now. Opportunities exist at our 800+ Retail Stores, 5 Distribution Centers, and Corporate/Customer Support Center in Pittsburgh. Apply online at: DicksSportingGoods.jobs
Headquartered in Pittsburgh, DICK'S also owns and operates Golf Galaxy and House of Sport stores, as well as GameChanger, a youth sports mobile app for scheduling, communications, live scorekeeping and video streaming. DICK'S offers its products through a dynamic eCommerce platform that is integrated with its store network and provides athletes with the convenience and expertise of a 24-hour storefront.
To learn more about DICK'S visit our:
Investor Relations Page: investors.dicks.com
Check Out Our Sideline Report: investors.dicks.com/news/sideline-report
Search & Apply for Jobs: dicks.com/jobs
