foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
Job DescriptionWe are searching for a highly motivated and technically strong CRM specialist to join our CRM MarTech team. This role is focused on the technical side of CRM execution - building, debugging, and improving how our CRM communications work behind the scenes. You will work on CRM setups across multiple markets, dealing with large scale and complexity.
You will act as a key bridge between CRM and our technical ecosystem, working extensively within Braze to implement advanced personalisation, integrate data sources, and ensure our setups are scalable and reliable. A key part of the role is also exploring new platform capabilities and identifying smarter, more automated ways of working.
This is not a pure campaign management role. It is designed for someone who enjoys working with logic, APIs, data flows, and maintaining scalable CRM systems, and wants to deepen their expertise in the CRM MarTech domain over time.
What You Will Do
Technical Execution & Personalisation
Build and maintain CRM campaigns and lifecycle flows in Braze, with a strong focus on Liquid logic, dynamic content, and scalable setups. Leverage APIs and Connected Content to power personalised user experiences to maximize the business impact on the platform
Platform Ownership (Braze)
Act as a key technical user of Braze, supporting the wider CRM team in implementing new features, testing capabilities, and improving how we use the platform. Stay up to date with new releases and identify opportunities to push beyond standard use cases.
Infrastructure & Data Collaboration
Work closely with Product and Data teams to ensure CRM data is reliable and usable. Support the setup and improvement of data flows, integrations, and event tracking that power CRM communications. Contribute to making our overall CRM architecture more scalable over time.
Debugging, QA & Reliability
Troubleshoot technical issues across campaigns and flows, including Liquid logic errors, API failures, and data inconsistencies. Maintain a high standard of accuracy and reliability across all executions.
Optimisation & Continuous Improvement
Support experimentation and iteration by ensuring campaigns are set up correctly for testing. Proactively identify inefficiencies in current workflows and suggest more automated or scalable approaches. Explore how AI tools can support areas such as QA, content generation, or workflow automation in a practical and controlled way.
Team Leadership & Capability Building
Lead, mentor, and upskill a high-performing team of CRM MarTech specialists. Define technical standards, establish robust QA workflows, and build an environment of operational excellence to support the team’s growth and delivery across multiple markets.
QualificationsExperience & Education
- 5–8+ years of experience in CRM, Martech, or a similar technical marketing role, ideally within B2C or fast-paced digital businesses
- Hands-on experience with Braze is highly preferred
Technical Competencies
- Strong working knowledge of Liquid (or similar templating languages), with the ability to handle complex personalisation logic
- Comfortable with basic HTML/CSS and familiar with APIs (REST/JSON), including how to work with payloads and external data
- Knowledge of SQL is a plus
- Comfortable working with Product and Data teams to define technical and business requirements for data feeds, events, and integrations. You don’t need to build backend systems, but should understand how CRM connects to the wider tech stack
- Data driven with a good grasp of growth and campaign analytics such as conversion uplift, engagement metrics, ROI
- Proven experience managing, mentoring, and developing direct reports in a technical marketing or MarTech setting, with a track record of building high-performing teams and fostering operational excellence
Technical & Soft Skills
- Detail-oriented, data driven and structured, with a strong focus on clean and reliable CRM execution in Braze
- Curious about how systems work, with a proactive approach to improving existing setups and workflows
- Obsessed about operational excellence
- Strong understanding of how MarTech infrastructure directly impacts core business drivers (e.g., CAC, LTV, order frequency, and retention). Able to translate complex technical setups into tangible business outcomes and prioritize engineering effort based on ROI and strategic impact
- Interest in AI, with a willingness to experiment with tools that enhance efficiency, automation, and quality
- Comfortable navigating ambiguity and working cross-functionally with Product, Data, and Marketing teams
Skills Required
- 5-8+ years of experience in CRM, MarTech, or a similar technical marketing role
- Experience in B2C or fast-paced digital businesses
- Hands-on experience with Braze
- Strong working knowledge of Liquid or similar templating languages
- Ability to handle complex personalization logic
- Basic HTML and CSS knowledge
- Familiarity with REST APIs, JSON payloads, and external data
- Knowledge of SQL
- Ability to work with Product and Data teams on technical and business requirements for data feeds, events, and integrations
- Understanding of CRM growth and campaign analytics, including conversion uplift, engagement metrics, and ROI
- Experience managing, mentoring, and developing direct reports in a technical marketing or MarTech setting
- Track record of building high-performing teams and fostering operational excellence
- Detail-oriented, data-driven, structured, and focused on reliable CRM execution
- Understanding of how MarTech infrastructure affects CAC, LTV, order frequency, and retention
- Interest in AI tools for efficiency, automation, and quality improvement
- Ability to work cross-functionally and navigate ambiguity
Delivery Hero Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Delivery Hero and has not been reviewed or approved by Delivery Hero.
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Wellbeing & Lifestyle Benefits — Wellbeing and everyday support include on-site gym access in Berlin, discounted sports memberships, commuter help, and food vouchers, with hybrid flexibility enhancing day-to-day experience. Feedback suggests these lifestyle perks meaningfully bolster the total package for many corporate roles.
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Healthcare Strength — Mental health and preventive care are emphasized through an Employee Assistance Program, a Headspace subscription, and on-campus health check-ups, with guidance for navigating healthcare in Germany. Some locations also highlight private health insurance, adding depth to the health offering.
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Equity Value & Accessibility — Ownership programs feature an employee stock purchase plan with a matching component, and equity is common across corporate roles. Feedback suggests this accessible equity can be a notable part of total compensation in key hubs.
Delivery Hero Insights
What We Do
As the world’s leading local delivery platform, our mission is to deliver an amazing experience, fast, easy, and to your door. We operate in over 70+ countries worldwide, powered by tech but driven by people. As one of Europe’s largest tech platforms, we enable ambitious talent to deliver solutions that create impact within our ecosystem. We move fast, take action and adapt. No matter where you’re from or what you believe in, we build, we deliver, we lead. We are Delivery Hero
