As a Lead CRM Consultant at Massive Rocket, you’ll be a senior CRM expert and trusted partner to our clients. You’ll own outcomes across 1–2 strategic accounts, combining deep Braze expertise with strong commercial and strategic thinking.
You’ll lead client relationships, shape CRM and analytics roadmaps, make decisions in complex situations, and help your team deliver consistently high-quality work. You’ll also play an important role in developing people and contributing to the wider growth of Massive Rocket.
- Own CRM outcomes across 1–2 strategic client accounts, taking responsibility for delivery, performance, and growth.
- Act as the go-to Braze expert, shaping CRM and analytics roadmaps and using data to support and defend recommendations.
- Lead delivery across accounts, including sprint planning, prioritisation, delegation, and proactive management of blockers and risks.
- Build trusted client relationships, confidently handling challenging conversations and positioning Massive Rocket as a strategic partner, not an order-taker.
- Manage and mentor 1–6+ team members, running structured 1:1s, supporting development, and addressing performance issues quickly and fairly.
- Make clear decisions when client needs, delivery priorities, and Massive Rocket’s business requirements compete.
- Turn client successes into case studies and growth opportunities, while supporting pitches and contributing to hiring when required.
- 8+ years of CRM experience, with deep hands-on expertise in Braze and relevant certifications.
- Proven experience owning outcomes, not just execution, for at least one large or complex client account.
- Demonstrated people management experience, including growing at least one team member over 6+ months.
- Strong strategic and analytical thinking, with the confidence to defend recommendations using data during client discussions.
- Proven ability to make independent decisions and prioritise effectively when client and business demands compete.
- Comfortable addressing underperformance directly, setting clear expectations, and managing improvement within defined timelines.
- Strong client-facing and communication skills, with the ability to build trusted relationships and handle difficult conversations.
- Experience working in a fast-paced agency, consultancy, or MarTech environment with multiple stakeholders and priorities.
- Strong understanding of CRM strategy, customer engagement, segmentation, personalisation, and performance measurement.
- Fluent English (C1 level) with strong written and verbal communication.
- Advanced Braze certifications and deep knowledge of the platform’s wider capabilities.
- Strong SQL and customer data experience.
- Experience shaping CRM, analytics, or customer engagement roadmaps.
- Experience supporting pitches, case studies, hiring, or wider practice development.
- Experience working across complex, global, or multi-market client accounts.
Skills Required
- 8+ years of CRM experience
- Deep hands-on Braze expertise and relevant certifications
- Experience owning outcomes for at least one large or complex client account
- People management experience, including developing at least one team member over 6+ months
- Strong strategic and analytical thinking, including defending recommendations with data
- Ability to make independent decisions and prioritize competing client and business demands
- Experience addressing underperformance and managing improvement within defined timelines
- Strong client-facing and communication skills
- Experience in an agency, consultancy, or MarTech environment
- Understanding of CRM strategy, customer engagement, segmentation, personalization, and performance measurement
- Fluent English at C1 level
- Advanced Braze certifications
- Strong SQL and customer data experience
- Experience shaping CRM, analytics, or customer engagement roadmaps
- Experience supporting pitches, case studies, hiring, or practice development
- Experience with complex, global, or multi-market client accounts
- Valid work visa
What We Do
Global Braze Agency, Massive Rocket, offers full-service solutions for businesses (Data, Engineering & CRM). We help our customers use data to understand their customers and automate communications across channels. We Grow Customer Lifetime Value. Our Global Delivery Centres support the most sophisticated customers in the world across the US, EMEA and APAC regions. Automate your end-to-end customer experience with our key services: Marketing Technology Stack Design Customer Engagement (CRM) Data Warehouse Management (DW) Customer Data Management (CDP) We extend your team with specialists Strategy | Planning | Setup | Integration | Execution As a consultancy, we deliver solutions that don’t just help digital marketing teams achieve their goals but also generate predictable growth. We adopt and implement new-age solutions that fulfil the needs of the new-age customer-centric companies. We are proud to be the technology partners of the leading technology solution providers in the industry: 1. Braze (One of the 4 Certified Level 4 “Orbit” Braze Partners) 2. mParticle (Solutions Partner of the Year) 3. Snowflake 4. Segment Get in touch to know more








