The Role
Lead Creative oversees branding and design projects, guiding a global team while integrating AI tools. Responsibilities include mentoring designers and managing creative strategies for various brands.
Summary Generated by Built In
Superside is seeking a Lead Creative with a passion for Branding and Generative AI to guide a globally distributed team across branding, landing pages, ad and social creative, print, and presentation design. In this role, you’ll nurture creative excellence while helping evolve our capabilities through the thoughtful integration of AI tools. You’ll lead by example, balancing hands-on craft with strategic guidance, to deliver impactful, human-centered work for a diverse range of global brands.
As both a maker and a mentor, you bring curiosity, clarity, and consistency to every project. You foster collaboration, demonstrate empathy, and model emotional intelligence and a growth mindset. You actively support team members, shape creative strategy, and help translate customer goals into meaningful, inclusive solutions. Through the values you embody and the standards you reinforce, you’re developing your leadership voice and helping connect junior talent to senior vision, contributing to a strong, supportive creative culture at Superside.
What you’ll do
- Create and evolve visual identities, design systems, and brand guidelines that ensure consistency and impact across platforms.
- Translate strategy into scalable, cohesive visual systems that strengthen brand storytelling and recognition.
- Explore and integrate AI tools to accelerate design exploration, automate asset creation, and enhance creative consistency.
- Collaborate with creative, marketing, and product teams to align brand expression with business and customer goals.
- Present and defend creative work to internal stakeholders and external partners with clarity and purpose.
- Coach, mentor, and inspire designers through constructive feedback, creative guidance, and recognition.
- Foster an inclusive, collaborative environment that encourages learning, growth, and shared ownership.
- Ensure all creative work meets Superside’s quality standards—balancing innovation, precision, and scalability.
What you’ll bring
- Excellent English communication skills, with the ability to express creative ideas clearly and supportively.
- 5+ years of experience as a creative lead or similar, with a strong history of guiding diverse, multidisciplinary teams.
- A strong portfolio showcasing creative excellence across branding, presentations, and advertising, with examples of AI-enhanced work.
- Advanced skills in design tools, including Adobe Creative Suite, Figma, and presentation platforms.
- Proficient in using AI tools as part of a thoughtful and intentional creative workflow.
- Experience leading project teams, mentoring peers, and contributing to a shared creative vision.
- Skilled in giving and receiving feedback with empathy and professionalism.
- Comfortable engaging with internal and external partners in both creative and strategic discussions.
- Proven ability to manage multiple projects with attention to detail, creative integrity, and team well-being.
Top Skills
Adobe Creative Suite
Ai Tools
Figma
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The Company
What We Do
Superside is the leading Creative-as-a-Service (CaaS) company that helps over 450 ambitious brands get great design and creative done at scale.
With our design subscription service, marketing and creative teams can unbottleneck design, move faster and drive more reliable creative performance. We help the world's leading companies like Google, Meta, Amazon, Salesforce, Red Bull and Boston Consulting Group with advertising creative, brand design, video production and more. No longer chained to over-taxed in-house creative teams, our customers reduce costs and move quickly with infinite scale.
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