The Role
Lead Creative Strategist will guide a team in developing creative strategies, ensuring quality and consistency, while leveraging AI and data for impactful campaigns.
Summary Generated by Built In
Superside is hiring a Lead Creative Strategist to shape how we turn insights into breakthrough creative work. You’ll combine strategic depth with creative leadership, guiding a team of strategists, partnering with customers, and driving measurable business impact across brand, digital, social, and web experiences. In this role, you’ll set the standard for strategic excellence at Superside: mentoring your team, evolving our approach to insight-driven creativity, and helping some of the world’s most ambitious brands make work that matters.
What You'll Do
- Lead and mentor a small team of Creative Strategists, providing direction, feedback, and growth opportunities.
- Oversee strategic development across multiple projects, ensuring clarity, quality, and creative consistency.
- Craft digital-first strategies for campaigns across social, web, display, newsletters, and emerging formats.
- Partner with Creative Leads, Designers, and Copywriters to turn insights into compelling creative concepts.
- Build trusted relationships with customers, uncovering challenges and turning them into strategic opportunities.
- Champion AI in the creative process, from research and insights to ideation, concept testing, and optimization.
- Identify and integrate AI tools and workflows that enhance the speed, quality, and scalability of strategy work.
- Leverage data and research to uncover audience, category, and competitive insights that fuel creative effectiveness.
- Collaborate with Sales and Account teams to expand strategic offerings and drive account growth.
- Contribute to the evolution of Superside’s Strategy discipline, defining best practices, frameworks, and future focus areas.
What You'll Need To Succeed
- 6+ years in strategy roles within creative, advertising, or digital agencies, including experience leading or mentoring small teams.
- Deep understanding of digital ecosystems, creative effectiveness, and platform storytelling.
- Proven ability to turn complex problems into clear, actionable strategies and creative briefs.
- Confident communicator and storyteller, skilled at presenting to senior clients and internal leaders.
- Data-informed thinker who blends analytical rigor with creative intuition.
- Organized and adaptable, able to manage multiple workstreams in a fast-paced, distributed environment.
- Entrepreneurial mindset: proactive, resourceful, and comfortable challenging convention to improve outcomes.
- Enthusiasm for innovation, emerging technologies, and the evolving intersection of AI, creativity, and strategy.
Top Skills
AI
Data Analytics
Digital Tools
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The Company
What We Do
Superside is the leading Creative-as-a-Service (CaaS) company that helps over 450 ambitious brands get great design and creative done at scale.
With our design subscription service, marketing and creative teams can unbottleneck design, move faster and drive more reliable creative performance. We help the world's leading companies like Google, Meta, Amazon, Salesforce, Red Bull and Boston Consulting Group with advertising creative, brand design, video production and more. No longer chained to over-taxed in-house creative teams, our customers reduce costs and move quickly with infinite scale.
