Lead Copywriter

About G2 - Our People 

G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community  strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs). 

Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.

We support our employees by offering generous benefits, such as flexible work, ample parental leave, and unlimited PTO. Click here to learn more about our benefits. 

About G2 - The Company

When you join G2, you join the global team behind the largest and most trusted software marketplace. Every month, 5.5 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.

G2 is going through exciting growth! We’ve recently secured our Series D funding of $157 million, which will further allow us to grow and develop our product and people. Read about it here!

About The Role

If it doesn’t sell, it isn’t creative. Cliche or not, Olgivy’s words still ring true today. You probably know them well and we’re preaching to the choir. As our next Lead Writer, you’ll marry universal human truths to our brand promise and product vision, and shepherd a brand that has customers, and soon-to-be’s, falling head-over-heels for us. You’ll be obsessed with uncovering the truth about our customers—the pain they struggle with and the joy that comes when a piece of software they found helps them win at their job. You don’t shy from imagination and often seek the elusive answer to “Wouldn’t it be cool if…”. You embrace others around you who endeavor to do the  same, in the pursuit of our goals, inspiring and pushing others (yourself too) along the way. You’ll partner with designers, developers, marketers and more to fashion the growth of G2’s brand and demand gen engine, elevating our vision to be “The place you go for software”. You’re key to unraveling our stakeholders’ challenges across nearly every prospect and customer touchpoint—from events, brand strategy and documentation, to campaigns, to amazing employee success projects that enhance the employee experience, you’ll have your hands full and elbows deep in rich, impactful work. This role reports directly to the Brand & Creative Director.

In This Role, You Will: 

Copy development & Brand maintenance (85%):

• Create, maintain, update, and own copywriting and tone guides and ensure teams are executing on brand
• Develop copy across the funnel, from brand awareness to conversion, and knowing which language moves the needle for where the audience is at in their journey.
• Assist in evolving brand tone vision as well as tactical copy & tone philosophies and strategies to be modern and relevant
• Assist in defining overall copy process
• Provide consistent copy direction to media, design, animation, wherever graphics & text are prevalent
• Consistently identify copy and brand tone opportunities across marketing channels, working with project management to define and build briefs to address
• Execute on ROB copy needs across Marketing (primary stakeholder) and other teams

Leadership (15%):

• Chiefly architect messaging themes for brand and marketing campaigns w/ CD
• Present copy strategy behind campaigns carefully articulating the strategy and business impact
• Participate in data driven conversations w/ marketing to gain learnings and identify copy opportunities to consistently improve
• Demonstrate leadership of company & team values, leading by example
• Lead copy conversations in each creative brief, advocating for the best work and rescoping work as needed

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

• 6-8 years experience writing in-house or external agency
• 2-4 years within B2B SaaS
• Excellent ability to create brand messaging
• Excellent knowledge of copy nuances and how to tailor to campaign goals
• Strong understanding of channel nuances and to be able to write to them
• Excellent POV on copy across the funnel, from TOFU brand awareness to LOFU conversion
• Strong understanding of B2B SaaS products, industry, and challenges
• Obsessive high standards of copywriting
• Demonstrated ability to negotiate with Design & Marketing teams to arrive at strongest copy solutions
• Partners with stakeholders to deeply understand their goals
• Ability to set copy direction across brand and campaigns
• Excellent storyteller that can combine brand, brief goals, and good taste, to deliver excellent campaigns
• Adept at providing feedback
• Has a strong repeatable process to arrive at great copy 

What Can Help Your Application Stand Out:

• Strong at presenting and pitching work
• Strong ability to envision copy visually in motion and static placements
• Excellent knowledge of writing tools (google docs, etc)

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. 

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