Lead (Content & Social Media Marketing), Group Marketing

The Lead for this role must be able to carry out the following:

Unique Value Add:

• Drives demand generation for business results through content and social strategy, using data and stakeholder alignment to improve conversion while maintaining a strong brand.

• Builds and manages a clear, compelling brand narrative, using insights to create content that strengthens brand perception, engages audiences, and improves the customer journey.

Accountabilities:

• Content Strategy & Business Alignment
  Develop and own the end-to-end content and social media strategy aligned to brand narrative, commercial objectives, and customer journey stages, from awareness through to conversion.

• Brand Narrative & Perception
  Build and maintain a clear and consistent brand voice across all content and platforms.

• Stakeholder Management
  Work closely with teams in the Brand, Communications & Group Marketing Division and business stakeholders to align on messaging and campaign priorities.

• Campaign Execution
  Lead and deliver integrated campaigns across different channels, ensuring consistent messaging.

• Content & Design Development
  Create and guide content and visual design, ensuring all outputs are high quality, on-brand, and effective across platforms.

• Performance Data Analytics & Optimization
  Establish KPIs and measurement frameworks, lead deep performance analysis across content and social channels (engagement, reach, conversion, attribution). Translate insights into actionable strategies that continuously improve effectiveness.

• Conversion Acceleration & Funnel Optimization
  Drive demand generation initiatives to shorten the content-to-conversion cycle by optimizing content formats, channel mix, audience targeting, and user journeys, balancing immediate performance with long-term brand building.
• AI Use
  Use AI tools to improve content creation, personalization, and performance analysis. Apply AI to scale content, improve targeting, and speed up decision-making, while ensuring quality, brand consistency, and responsible use.

Requirements

• Bachelor’s degree in Marketing, Communications, Design, or related field
• 8–12+ years of experience in content, social media, brand communications, or design
• Proven experience in leading data-driven content strategy and delivering integrated content and visual campaigns 
• Strong strategic thinking and storytelling skills, with the ability to translate business goals into clear and engaging content

• Proven experience in content planning and editorial leadership across multiple social media channels

• Ability to develop and deliver visual design and creative assets, including social media content, campaign visuals, and basic motion or video

• Strong understanding of major social media platforms (e.g., LinkedIn, Instagram, TikTok) and how to use them effectively

• Experience in using data and analytics to track performance and improve content and campaign outcomes

• Strong stakeholder management and influencing skills, with the ability to work across teams and align priorities

• Experience in leading teams and managing external agencies to deliver high-quality work undefined
• Creative and data-driven mindset

• Good command of the English language. Mandarin would be a plus.

• Strong sense of ownership and accountability

• Collaborative and able to work effectively across teams

• Adaptable and comfortable in a fast-paced environment

• High attention to detail with a strong focus on brand consistency
  

We regret that only shortlisted candidates will be notified.